Director of Performance Marketing

For our client, we are seeking a Director of Performance Marketing to join the team of a leader in the Finance & Insurance space.

This leader is looking for someone to own performance marketing strategy and execution across digital channels, with a strong focus on scalable customer acquisition and measurable growth. The role will partner closely with Sales, RevOps, Product, and the brand team to improve funnel performance, optimize conversion, and strengthen the customer journey. You will also help shape the team, agency relationships, marketing operations, and analytics needed to support both self-serve and broader acquisition goals.

Location: Remote

Compensation: $200,000 – $240,000 annually

Responsibilities

• Run daily performance marketing and digital channel execution while building a strong team
• Own paid acquisition strategies across various digital platforms
• Enhance customer acquisition cost (CAC) and channel ROI through testing and data analysis
• Collaborate with Sales and RevOps on ideal customer profiles and campaign planning
• Manage agency partners to meet clear goals and timelines
• Oversee the marketing tech stack and ensure effective data flow
• Drive top-of-funnel acquisition for self-serve offerings
• Partner with Product on activation experiments and conversion optimization
• Define and report on growth KPIs across acquisition and revenue
• Optimize the company’s website for discoverability and conversion
• Grow organic traffic through technical SEO and site optimization
• Increase visibility on AI discovery platforms through Generative Engine Optimization (GEO)
• Coordinate product launches with the brand team for effective messaging
• Create high-performing content across multiple channels
• Ensure compliance and accuracy in all marketing claims
  
  

Qualifications

• 8+ years in growth, digital, or performance marketing, preferably in fintech or B2B SaaS
• Experience managing teams or agencies with a proven track record
• Hands-on expertise in SEO, paid acquisition, and website optimization
• Familiarity with sales-led acquisition and intent-based targeting
• Strong analytical skills grounded in research and customer insights
• Excellent writing and storytelling abilities
• Technical proficiency with modern marketing and analytics tools
• Collaborative mindset with a focus on action and strong values
  
  

Benefits

• Medical, dental, and vision insurance
• Paid time off
• 401(k) plan
• Equity compensation eligibility
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.