Head of Influencer Marketing

Influencer Marketing Lead (Performance & Growth)

The Sage Group’s client is seeking a senior leader to own and scale their global influencer marketing program as a core performance growth channel.

This role is responsible for transforming a strong, direct-response–focused creator program into a highly scalable, operationally excellent engine for driving high-quality funded accounts worldwide.

This is a builder role with clear executive support and a mandate to accelerate growth,

improve sophistication, and raise the bar on how performance influencer marketing is

executed in a regulated, global environment.

If you have prior experience from a FAANG company, this is a huge plus!!What You’ll Do:

• Own global influencer marketing strategy and execution with accountability for measurable growth outcomes (new funded accounts, quality, efficiency)
• Scale an always-on, performance-focused creator program across the U.S., Europe, and Asia
• Design scalable creator playbooks (messaging frameworks, content guidance, conversion and quality drivers)
• Build and refine systems for creator sourcing, selection, outreach, onboarding, and Lifecycle management
• Partner with analytics to define and improve measurement, incrementality, and cohort quality frameworks
• Evaluate and implement influencer discovery, management, and measurement tools
• Collaborate closely with Growth, Analytics, Product Marketing, Legal/Compliance, and regional teams
• Lead and develop a small, high-impact influencer team and external partners as the Program scales

What We’re Looking For:

• 7–10+ years of experience in influencer, performance, or growth marketing, ideally prior FAANG company experience
• Proven track record owning direct-response creator programs, not just brand partnerships
• Strong analytical orientation —comfortable working with performance data, experimentation, and attribution
• Experience operating in regulated, complex, or global categories (finance, fintech, tech, marketplaces, or similar)
• Builder mindset: you’ve created processes, playbooks, and scalable systems before
• Strong creator intuition paired with performance discipline
• Ability to operate strategically while staying close to execution

Why This Role:

• Influencer marketing is already a proven, high-quality growth channel —leadership wants to scale it aggressively
• Rare opportunity to own Influencer as a core performance lever, not an experimental side channel
• Clear growth path as the team, scope, and impact expand over the next 12 months and beyond

Location: Remote, US

Duration: 1 year, highly likely to convert

Compensation: $75-$95/hr