Senior Campaigns & Marketing Lead - Volunteer

We're thrilled to announce the opening of a Senior Campaigns & Marketing position at The Great Friendship Project, a vital leadership role aimed at steering our marketing efforts to amplify the mission and activities of our organisation. What difference will you make? As the Senior Campaigns & Marketing lead at The Great Friendship Project, you will play a critical role in shaping the organisation's future. Your leadership will not only enhance our marketing efforts but also contribute significantly to our mission of creating a lasting positive impact on the lives of young individuals struggling with loneliness. What are we looking for? Qualities/Attributes

• Leadership A strong commitment to the mission of reducing loneliness among young adults, with the experience to inspire and lead a team toward shared goals.
• Strategic Thinking Proven experience in devising and implementing successful marketing strategies, with the ability to adapt to changing circumstances and priorities.
• Collaboration Excellent interpersonal skills, with the ability to work collaboratively with diverse teams and stakeholders.
• Analytical Mindset Proficient in analysing marketing data and using insights to refine strategies and drive continuous improvement.
• Organisational Skills Highly organised, with the ability to manage multiple projects, prioritise effectively, and meet deadlines.

Remote What will you be doing? This role provides a unique opportunity to lead a team of passionate volunteers, shape strategic marketing initiatives, and significantly contribute to a cause dedicated to alleviating loneliness among young people. Key Responsibilities

• Leadership and Team Management Lead and mentor a team of marketing volunteers, ensuring they are motivated, supported, and aligned with the organisation's goals. Provide direction, set expectations, and foster a collaborative environment.
• Strategic Planning Devise and implement a comprehensive awareness strategy that aligns with the organisation’s mission and long-term objectives. Identify key opportunities, set measurable goals, and adjust plans as necessary to drive engagement and impact.
• Content Direction Oversee the creation of impactful and mission-driven campaign content across various platforms, ensuring that all content reflects the organisation’s voice, resonates with the target audience, and drives engagement.
• Campaign Development Lead the development and execution of campaigns, ensuring they are well-coordinated, impactful, and align with the broader organisation's objectives.
• Cross-Channel Integration Collaborate with other teams to ensure consistent messaging and branding across all marketing channels, including social media, email, and events.
• Analytics and Insights Regularly review and analyse marketing metrics to assess performance, make data-driven decisions, and optimise strategies for better outcomes.