We are seeking a data-driven Digital Marketing Manager to lead the growth and optimization of our digital marketing and DTC ecommerce business.
This role will oversee digital performance across acquisition, conversion, and retention, while leading external agency and development partners. The ideal candidate has strong hands-on experience with Shopify, Klaviyo and Seller Central, a solid understanding of performance marketing, and proven experience managing agencies to drive measurable business results.
Core Responsibilities
DTC, Ecommerce & Website
- Oversee DTC ecommerce performance, including revenue, CVR, AOV, CAC, and customer experience.
- Manage and optimize the Shopify experience, including PDPs, merchandising, promotions, subscriptions, and checkout.
- Oversee CRO and A/B testing initiatives to improve conversion and customer experience.
- Work closely with development partners to prioritize and launch website enhancements and new functionality.
Agency & Partner Management
- Serve as a lead for digital, ecommerce, CRM, development, and marketplace agency partners.
- Establish priorities, budgets, KPIs, timelines, and performance expectations.
- Evaluate and challenge agency recommendations based on data and business objectives.
- Ensure partners are aligned across media, creative, ecommerce, CRM, and development.
Digital Performance Marketing
- Oversee paid media across Meta, Google, programmatic, affiliate, influencer, and other digital channels in partnership with agency teams.
- Monitor performance and guide channel and budget allocation based on efficiency and growth opportunities.
- Drive Creative testing and apply learnings to improve performance.
CRM & Retention
- Oversee Klaviyo email and SMS, including campaigns, automated flows, segmentation, testing, and reporting.
- Develop strategies to increase repeat purchase, retention, subscription adoption, and customer lifetime value.
Amazon & Marketplaces
- Oversee marketplace performance in partnership with external agencies.
- Guide content, promotions, merchandising, and paid media strategy.
- Monitor revenue, CVR, ROAS, TACOS, and overall marketplace performance.
Analytics & Reporting
- Partner with finance on monthly digital and ecommerce reporting and translate performance into clear business actions.
- Monitor the full customer funnel and identify opportunities to improve acquisition, conversion, and retention.
Qualifications
- 5+ years of digital marketing and ecommerce experience, ideally within a DTC consumer brand.
- Must have hands-on Shopify, Klaviyo and Seller Central.
- Significant experience managing digital, ecommerce, and/or development agencies.
- Proven ability to establish KPIs, evaluate agency recommendations, and hold partners accountable for results.
- Experience working closely with web developers and development agencies.
- Strong knowledge of Meta, Google Ads, Amazon, affiliate marketing, and digital analytics.
- Strong understanding of CRO, A/B testing, ecommerce merchandising, and customer journey optimization.
- Strong analytical, project management, and communication skills.
- Experience in supplements, wellness, health, beauty, or CPG is a plus.
- This job is Remote in the United States with 20% Travel
