Director, D2C & Digital Commerce
Location: Remote (U.S.-based) with travel as needed Employment Type: Full-Time
MUST HAVE SENIOR LEVEL BEAUTY DIRECT TO CONSUMER EXPERIENCE! NO EXCEPTIONS
We are seeking a digitally fluent commerce leader to own and scale growth across Amazon, TikTok Shop, influencer-led commerce, and owned e-commerce channels. This is a high-impact opportunity for someone who has helped build and grow a digital-first consumer brand and thrives in a fast-moving environment.
What You’ll Do
- Own channel strategy and growth plans across Amazon, TikTok Shop, influencer commerce, and direct-to-consumer e-commerce.
- Lead Amazon strategy and P&L, including advertising, listing optimization, marketplace growth, and performance reporting.
- Develop and execute TikTok Shop and social-commerce initiatives, including content-to-cart execution and influencer partnerships.
- Build and manage creator and influencer partnerships that drive measurable sales growth.
- Partner with e-commerce, marketing, creative, and operations teams to improve conversion, retention, and channel mix.
- Create and manage channel-level forecasts, budgets, KPIs, reporting cadences, and business-review frameworks.
- Develop scalable growth models to support ambitious order-volume and revenue targets.
- Ensure brand and clinical messaging is translated effectively across digital touchpoints.
- Lead agency selection, onboarding, and ongoing performance management.
- 5+ years of experience in D2C, digital commerce, e-commerce, or growth marketing.
- Direct hands-on experience managing Amazon and TikTok Shop.
- A track record of building and executing influencer or creator partnership programs that generated measurable commercial results.
- Experience owning sales forecasts, budgets, and channel-growth plans.
- Strong analytical skills and comfort using performance data to guide strategy and execution.
- Experience managing agencies and/or leading small, high-performing teams.
- Background in prestige beauty, luxury skincare, clinical skincare, or a comparable consumer category is strongly preferred.
- Experience in an early-stage, high-growth, or entrepreneurial environment is a plus.
