Paid Social Specialist

Company Description

Tech Mitra is dedicated to transforming ideas into scalable and effective technology solutions. Catering to students, startups, and small to medium enterprises, the company delivers tailored and innovative solutions to match diverse goals. Specializing in AI & Intelligent Systems, Data Analytics, Full-Stack Development, Branding, and Digital Growth, Tech Mitra emphasizes customized execution and timely delivery. Our mission is to build lasting partnerships that empower sustainable business growth and drive next-level innovation.

Role Description

The Paid Social Specialist is a full-time remote role focused on planning, executing, and optimizing paid social media campaigns across multiple platforms. This individual will be responsible for creating and managing ad campaigns, analyzing performance metrics, conducting A/B tests, and optimizing budgets to achieve key performance indicators. The role will also include collaborating with creative and strategy teams to align messaging and content with campaign goals.

Qualifications

• Expertise in paid social media platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and TikTok Ads.
• Knowledge of campaign strategy, audience targeting, and budget management.
• Proficiency in analyzing campaign performance metrics and deriving actionable insights.
• Strong skills in A/B testing, performance reporting, and data-driven decision-making.
• Familiarity with digital marketing techniques, including content creation and brand alignment.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Ability to work independently and meet deadlines in a remote team environment.
• Experience with analytics tools such as Google Analytics or similar platforms is a plus.
• Bachelor’s degree in Marketing, Communication, or a related field is preferred but not required.