Creative Performance Strategist

Job Title: Performance Creative Strategist @ Award-Winning D2C Agency

Location: Fully Remote (UK-Based)

Job Type: Full-Time, Permanent

Salary: £40,000 – £50,000 DOE

A fast-growing, results-obsessed performance marketing agency is looking for a Performance Creative Strategist to own creative strategy across a portfolio of D2C ecommerce clients.

This agency has built a reputation for delivering serious commercial results, specialising in paid social, paid search, performance creative, and retention for some exciting D2C brands. With an in-house creative production function, a tight-knit team, and a culture built on full ownership and growth, they're now looking for a sharp creative strategist to take the reins on client accounts.

This is a hands-on, high-ownership role sitting at the intersection of data and creativity. You'll manage accounts end-to-end, building creative testing roadmaps, developing high-converting concepts, and using AI-powered workflows to extract insight and drive performance. If you thrive in fast-paced agency environments and want real creative ownership, this is a standout opportunity.

Key Responsibilities

• Develop performance-driven creative strategies aligned to client KPIs across paid social channels
• Build and manage comprehensive creative testing roadmaps based on audience research and data insights
• Analyse creative performance metrics (hook rates, hold rates, CVR, engagement) to identify opportunities and iterate
• Brief creative concepts and iterations to in-house videographers, editors, and designers
• Use AI workflows to conduct deep-dive audience research, competitor analysis, and messaging strategy
• Deliver clear, insight-rich creative performance reports that tell the story behind the numbers
• Collaborate closely with paid social specialists and UGC creators to optimise creative output
• Identify upsell opportunities across paid search, email, and additional creative services

Skills & Experience Required

• 2+ years of hands-on creative strategy experience within a digital marketing agency or ecommerce environment
• Strong understanding of D2C brand environments and ecommerce performance marketing
• Experience building and executing creative testing frameworks with a data-first mindset
• Confident in creative performance reporting and key storytelling metrics
• Strong understanding of human psychology, consumer behaviour, and what drives conversion
• Comfortable with AI platforms (e.g. Claude) and using them to enhance strategic workflows
• Self-motivated with excellent communication skills and a full-ownership mentality

Why Apply?

• Join a genuinely high-performing agency with a strong culture built on integrity and growth
• Take full creative ownership across a diverse portfolio of exciting D2C brands
• Fully remote role with real flexibility and autonomy
• £10,000 worth of training and professional development
• Clear progression pathway toward Creative Director
• Subsidised gym membership, birthday off, and quarterly team socials

If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/