Head of Marketing

Head of Marketing (iGaming, US Market)Key Responsibilities

• Develop and implement a holistic marketing strategy aligned with business objectives, covering all aspects of digital marketing, branding, and communications across iGaming, SaaS, and sweepstakes casino verticals.
• Lead, mentor, and grow a high-performing marketing team, fostering a culture of innovation and continuous improvement.
• Oversee and optimize SEO strategies, ensuring strong organic search performance and leading keyword research, content optimization, and technical SEO initiatives.
• Manage and allocate marketing budgets effectively to maximize ROI and achieve key performance indicators (KPIs).
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate closely with product, sales, and technology teams to ensure seamless campaign execution and consistent brand messaging.
• Analyze marketing campaign performance, providing regular reports and actionable insights to senior management.
• Identify and implement new marketing technologies and platforms to enhance efficiency and effectiveness.
• Ensure all marketing activities comply with relevant regulations and industry best practices in all operating segments.

Requirements

• Proven experience (10+ years) in a senior marketing leadership role.
• A minimum of 4 years of direct, hands-on experience in the US Sweepstakes
• Casino segment and/or Social Casino segment is a MUST.
• Demonstrated experience in marketing SaaS products is also a critical requirement.
• Strong track record of developing and executing successful marketing strategies that drive significant growth across diverse digital landscapes, including iGaming, SaaS, and sweepstakes/social casino.
• Demonstrated experience in marketing for sweepstakes models, specifically with platforms like , McLuck, or Crown Casino.
• Experience navigating and optimizing marketing strategies for unregulated sweepstakes platforms, such as BitBetWin, is highly desirable.
• Deep expertise in digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
• Demonstrable experience leading and managing marketing teams.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong understanding of iGaming, sweepstakes, social casino, and SaaS trends, player/user behavior, and regulatory landscapes across various regions,particularly the US market.
• Exceptional communication, interpersonal, and presentation skills.
• Advanced English is a must
• Self-motivated, proactive, and capable of working independently in a remote setting.
• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).