Digital Marketing Manager

About The Company MANSCAPED is a leading men’s grooming and lifestyle consumer brand dedicated to redefining self-care routines for men. Originating as the pioneer in below-the-waist grooming, the company has rapidly expanded into a global omnichannel powerhouse. Its products are available through manscaped.com, Amazon, and major retail outlets including Target, Walmart, and Best Buy. The company prides itself on core values such as accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation. MANSCAPED is committed to fostering growth, happiness, and holistic well-being for each team member, creating a dynamic and supportive work environment that encourages professional development and personal fulfillment. About The Role The Digital Marketing Manager will report directly to the Senior Director of Integrated Marketing. This role is pivotal in managing and executing digital advertising campaigns across various paid media channels. The manager will focus on enhancing omni-channel performance through strategic collaboration with cross-functional marketing teams. Responsibilities include campaign management across platforms such as Meta, TikTok, Google, Bing, and Snapchat, as well as overseeing creative projects and partner relationships. The ideal candidate will possess a proactive mindset, a passion for digital marketing innovation, and the ability to analyze and optimize campaign performance continuously. This position offers an exciting opportunity to contribute to the company's growth by leveraging digital channels to reach and engage target audiences effectively. Qualifications

• 3+ years of experience in digital marketing or project management, preferably across Facebook, Google, TikTok, and other digital platforms.
• Proficiency with project management tools such as Asana or similar platforms.
• Strong understanding of digital advertising strategies and campaign optimization.
• Self-motivated with a passion for the rapidly growing business environment.
• Excellent problem-solving skills and ability to operate autonomously.
• Detail-oriented with exceptional organizational skills.
• Ability to manage multiple tasks simultaneously in a fast-paced setting.
• Collaborative mindset with resourcefulness and adaptability.
• Enthusiasm for learning and professional growth within a dynamic organization.

Responsibilities

• Manage, traffic, and implement campaigns across digital advertising channels including Meta, TikTok, Google, Bing, and Snapchat.
• Collaborate with Creative, International, Brand, and Retail teams to execute seasonal campaigns and product launches.
• Coordinate with agency partners on day-to-day execution needs such as creative assets and UTM tagging.
• Partner with department leadership and external agencies to improve paid media performance through testing, audience segmentation, and platform optimizations.
• Oversee creative projects like Project Cyclone and Sapphire by working with creative teams to strategize and provide feedback on ad concepts.
• Monitor and communicate stock updates with the performance media team to ensure campaign accuracy.
• Manage the TikTok Shop program to increase GMV by working closely with organic, Amazon, and affiliate teams.
• Share insights and learnings with cross-functional teams to drive results across channels.
• Identify opportunities for international growth while maintaining operational efficiencies.
• Build and nurture relationships with platform partners and external vendors, negotiating CPMs and budgets for new initiatives.
• Stay informed about platform trends, new features, and product offerings to leverage emerging opportunities.
• Assess and recommend new strategies to improve process efficiencies and campaign effectiveness.
• Perform additional duties as required to support the marketing team’s objectives.

Benefits

• Generous vacation policy with 20 accrued days per year for relaxation and personal time.
• 40 hours of paid sick leave annually to support health and well-being.
• Three paid mental health days to promote emotional well-being.
• Nine paid holidays throughout the year.
• Pet insurance coverage through Paws & Claws, supporting your furry family members.
• Comprehensive life insurance, accidental death & dismemberment (AD&D), and long-term disability coverage.
• Access to medical, dental, and vision insurance plans, including Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Confidential Employee Assistance Program offering resources for personal challenges.
• Optional enrollment in accident and critical illness insurance plans.
• Retirement savings plan with a company match through the 401(k) program.
• Remote-first work environment with a monthly utility allowance for Wi-Fi and phone expenses.
• Employee discounts on MANSCAPED products.
• Participation in wellness challenges promoting healthy lifestyles.
• Paid parental leave to support new parents.
• One paid volunteer day per year to encourage community involvement.
• Recognition as a certified Great Place to Work, with opportunities for career advancement.

Equal Opportunity MANSCAPED is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate based on race, color, religion, sex, national origin, age, disability, protected veteran status, or any other legally protected characteristics. We promote diversity and equal opportunity in all aspects of employment.