Marketing Officer

iBooked Online, STRIVE to Thrive Conferences, and several new ventures all live under one roof. We build smart tech, stage crowd-pulling events and publish sharp industry content for accommodation professionals across Australia and New Zealand, USA and soon to be Indonesia.

What we need

A results-driven freelance business owner who can keep our social channels buzzing. Your north star is engagement: more eyes, more conversations, more clicks that turn into bookings and ticket sales.

Core outcomes

• Design a rolling content calendar that serves each brand yet feels cohesive for our audience

• Shoot, edit and publish short-form video, especially Reels, along with stories, carousels and the occasional live stream

• Write captions that sound human and spark conversation, always using UK spelling and our upbeat voice

• Schedule posts across Meta Business Suite or Later, keeping feeds consistent even when we are on the road

• Jump into comments and DMs quickly so followers never feel ignored

• Track weekly performance, share insights, adjust the plan and keep KPIs rising

Your toolkit

• Portfolio of Reels or TikToks that prove you understand hooks, pacing and storytelling

• Hands-on experience with Canva, CapCut, Adobe Express or similar rapid-edit tools

• Confident grasp of Meta, LinkedIn and YouTube features, including paid boosts when required

• Ability to juggle several accounts without letting quality slip

• Clear thinking with data, turning metrics into next-step actions

• Comfort working solo while syncing smoothly with our marketing, events and tech teams

Engagement details

• Works start immediatly, six-month scope with option to extend

• Flexible workload, around three days each week, measured by deliverables not timesheets

• Remote first, occasional meet-ups in Greater Melbourne when campaigns launch or events go live

• Monthly retainer plus performance incentives tied to growth and conversion goals