Social Media Manager

This is a fully remote, freelance position.Company Description

People First specializes in precision influencer marketing for large-scale social impact. We collaborate with clients to ignite movements, shift perceptions, influence behaviors, and empower communities to build coalitions that cut through the noise.

With personal, authentic content consistently outperforming studio-produced content, our team of digital experts source real people to share experiences with their communities on their favorite social media platforms.

Founded in 2019, we are an award-winning, multicultural, midsize agency providing clients with influencer marketing and beyond. Our ever-growing network of influencers offers endless opportunities to reach highly targeted audiences.

WHY People First?

• Mission Driven: We work exclusively with values-aligned partners, prioritizing purpose, such as the ACLU, Earthjustice, Planned Parenthood, and others. 
• Authenticity Over Hype: We elevate everyday voices–parents, veterans, educators, therapists–whose trust with their audiences translates into action.
• Diverse & Inclusive: Over half our team identifies as women, LGBTQ+, and/or people of color, bringing lived experience to every campaign.
• Digital-First: We build influencer ecosystems that blend organic storytelling with scalable paid strategies 

Role Description

People First is hiring a Social Media Manager to help shape our public voice and elevate our brand across platforms for both clients and creators. This role will lead social content strategy and execution across People First’s owned channels, including Instagram, LinkedIn, X, Facebook, BlueSky, and TikTok. You’ll be responsible for day-to-day posting, content planning, and driving performance aligned with our marketing goals.

You should be as comfortable writing a great caption as you are designing a clean carousel in Canva or Figma. You’ll work closely with our leadership team to help evolve the People First brand, contribute to thought leadership, and ensure consistency in visual identity and messaging. 

This is a remote contract position starting at 20 hours per week, with pay ranging from $25 to $30 per hour based on experience and potential for long-term growth.

Responsibilities

• Manage and grow People First’s presence across all social media platforms
• Own content strategy and channel-specific content calendars
• Draft copy, create graphics, and publish posts
• Collaborate with leadership to refine brand tone and visual identity
• Monitor trends, platform changes, and performance metrics
• Track KPIs and recommend optimizations to improve reach and engagement
• Comfortable in front of the camera, appearing in brand videos and webinars.  

Qualifications

• 2+ years experience in social media management, preferably at an agency or startup
• Proficiency with Canva and/or Figma
• Experience with Notion or other project management tools is a plus but not required
• Strong copywriting and visual design skills
• Experience creating and executing content calendars
• Familiarity with influencer marketing and digital advocacy
• Highly organized, proactive, and able to juggle multiple deadlines
• A passion for storytelling, causes, and social impact