Marketing Programs Specialist

About Starburst Starburst is the data platform for analytics, applications, and AI, unifying data across clouds and on-premises to accelerate AI innovation. Organizations—from startups to Fortune 500 enterprises in 60+ countries—rely on Starburst for fast data access, seamless collaboration, and enterprise-grade governance on an open hybrid data lakehouse. Wherever data lives, Starburst unlocks its full potential, powering data and AI from development to deployment. By future-proofing data architecture, Starburst helps businesses fuel innovation with AI. About The Role At Starburst, we’re on a mission to help companies unlock the value of their data—wherever it lives. As a Marketing Programs Specialist, you'll be at the heart of how we connect with customers and prospects through engaging programs that inform, inspire, and drive action. You’ll own and evolve high-impact marketing programs including webinars, customer newsletters, blog publishing, and social media execution, working cross-functionally to help create integrated campaigns that fuel growth. You’ll bring ideas to life, manage processes, and make data-driven improvements that keep us ahead. This role is ideal for a detail-oriented marketer who loves operational excellence, thrives in cross-functional environments, and enjoys both the creative and logistical sides of marketing. As a Marketing Programs Specialist At Starburst You Will

• Lead the webinar program: Drive end-to-end execution—from topic planning and speaker coordination to platform setup, promotion, and post-event follow-up. Ensure alignment with content and demand generation priorities.
• Email Marketing: Plan, build, and execute email marketing programs that support customer lifecycle touchpoints, from nurture sequences to newsletters, events, and product launches.Manage our customer newsletter: Curate timely content and product updates, and maintain a regular cadence using AI and automation tools.
• Publish and maintain blog content: Support the editorial calendar by publishing new blog content, updating existing posts including uploading new posts, refreshing older content, and helping to ensure SEO and brand consistency.
• Own our social media execution: Schedule and publish posts across channels via Oktopost, amplifying key initiatives, and sharing content through internal Slack channels to encourage employee advocacy.
• Partner on SDR outreach sequences: Collaborate with the Sales Development team to create and refine their outbound outreach content that align with marketing campaigns and initiatives to drive pipeline, ensuring messaging consistency.
• Orchestrate campaign process management: Act as the central coordinator for our integrated campaign process. Align stakeholders across marketing functions to keep timelines on track, surface blockers, and ensure seamless execution from planning to launch.
• Run and scale additional marketing programs: Develop and/or support other marketing programs and campaigns as the team continues to grow and evolve.
• Collaborate cross-functionally: Work with stakeholders across Marketing, Sales, and Product teams to create messaging alignment, drive program adoption, and ensure execution excellence.

Some Of The Things We Look For

• Growth mindset
• Ability to think both strategically and tactically
• An eagerness to innovate and iterate in a fast-paced, dynamic environment
• Adept at learning new Martech technologies such as HubSpot, Salesforce, and Goldcast.
• Excellent project management skills and strong attention to detail

Experience To Help You Shine In The Role

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• 3-5 years of B2B marketing experience, preferably is SaaS or data infrastructure and analytics technologies
• Proven ability to manage recurring marketing programs (e.g., webinars, newsletters, blog operations).
• Hands-on experience with email marketing, social media tools (e.g., Oktopost), and CMS platforms (e.g., WordPress or similar).
• Strong project management and cross-functional collaboration skills.
• Familiarity with campaign planning and orchestration across marketing functions.
• Experience with Martech tools like HubSpot, Salesforce, and webinar platforms like Goldcast is a plus.

Starburst is dedicated to maintaining fair and equitable compensation practices. The salary range provided for this role reflects the minimum and maximum targets for candidates across all U.S. locations and could be inclusive of variable compensation, such as commission or bonus. All employees receive equity packages (ISOs) and have access to a comprehensive benefits offering. Actual compensation packages are determined based on relevant skills, experience, education and training, and specific work location. For more information, connect with the recruiting team or Hiring Manager during the process as they can provide more detailed information about the salary range. Pay Range $94,500 - $115,500 USD Build your career at Starburst All-Stars have the opportunity and freedom to realize their true potential. By building alongside top talent, we’re empowered to take ownership of our careers and drive meaningful change. Anchored in industry-proven technology and unprecedented success, All-Stars are taking on the challenge everyday to disrupt our industry – and the future. Our global workforce is supported by a competitive Total Rewards program that reflects our commitment to a rewarding and supportive work environment. This includes a variety of benefits like competitive pay, attractive stock grants, flexible paid time off, and more. We are committed to fostering an intentional, inclusive, and diverse culture that drives deep engagement, authentic belonging, and an exceptional All-Star experience. We believe that diversity of thought, perspective, background and experience will enable us to own what we do, drive our success and empower our All-Stars to show up authentically. Starburst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #BI-Remote