Senior Product Marketing Manager (IC)

🌟Role Overview

As a Growth-Focused, Enterprise SaaS Product Marketing Manager (IC) you will bridge the gap between sales-driven enterprise growth and scalable, self-service adoption. You will craft compelling messaging, drive go-to-market execution, optimize product-led onboarding, and enable sales teams with the right tools to sell efficiently.

You will work closely with Product, Growth, Sales, and Client Success to ensure our value proposition resonates across different buyer personas, from enterprise procurement teams to mid-market users engaging in self-service onboarding.

Type of contract: Freelance, full-time

Location: Remote, based in Europe

We have a 3 steps recruitment process for this role:

1. Cultural Fit Interview with Head of People

2. Live scenario and Interview with Product Lead

3. Final Interview with COO

🚀Responsibilities

1️⃣ Growth-Driven Product Marketing

• Optimize onboarding, in-app messaging, and user journeys for self-service adoption.
• Develop freemium models, trials, and upgrade paths to boost activation.
• Analyze funnel metrics and product usage to refine engagement strategies.

2️⃣ Sales & Demand Generation Alignment

• Create sales enablement materials (decks, ROI calculators, battle cards).
• Improve lead scoring to route high-intent users between self-serve and enterprise sales.
• Support persona-based marketing campaigns with demand gen teams.

3️⃣ Go-To-Market Execution & Positioning

• Craft messaging and value propositions for self-serve users and enterprise buyers.
• Lead product launches and align with Sales, Product, and Marketing.
• Continuously refine market positioning for enterprise credibility and self-service ease.

4️⃣ Data-Driven Growth & Experimentation

• Use analytics and A/B testing to optimize activation and self-serve adoption.
• Conduct competitive analysis to strengthen differentiation and market expansion.
• Work with Client Success to drive retention, upsell, and expansion strategies.

📋Requirements

• 4-8 years of experience in B2B SaaS Product Marketing, preferably in a growth-oriented or self-service SaaS model.
• Strong expertise in growth funnels, PLG (Product-Led Growth), and SaaS onboarding optimization.
• Experience working on self-serve onboarding models, freemium strategies, or expansion revenue initiatives.
• Proven track record of GTM strategy execution, sales enablement, and demand generation collaboration.
• Data-driven mindset—comfortable with product analytics tools (Mixpanel, Amplitude), CRM (Salesforce, HubSpot), and A/B testing frameworks.
• Exceptional storytelling and positioning skills, with the ability to communicate complex value propositions simply.

Bonus Points

• Experience in Martech, Adtech, CPG SaaS, or Enterprise Trade Marketing SaaS.
• Background in subscription models, user segmentation, or SaaS pricing strategies.
• Hands-on experience optimizing self-serve conversion and customer expansion efforts.