Senior Marketing & Business Development Specialist – EMEA

Compensation: Approx. €2,500/month (contractor model)

Industry: Technology Platforms, Telecommunications, Emergency Alerts

• 5–7+ years of experience in B2B tech/telecom marketing or at an agency with similar client accounts.

About the Company

A technology company with over 16 years of experience in developing telecommunications solutions, emergency alert platforms, anti-spam systems, and 911 infrastructure. The primary clients include global telecom operators and government institutions, with a strong focus on B2B operations and long sales cycles (12–24 months).

Profile Overview

We are looking for a senior digital marketing professional with both strategic and hands-on capabilities, capable of designing, executing, and optimizing the marketing plan for EMEA markets. The candidate must have experience in B2B tech or telecommunications and be comfortable with public relations, branding, events, and business development.

• Languages: Advanced English (fluent in spoken and written communication); Spanish is a plus
• Location: EMEA time zone
• Availability: Full-time freelance/contractor
• Experience Required: 5–7+ years in B2B tech/telecom marketing

Key Responsibilities1. Commercial Strategy and Business Development

• Define and execute strategies to reach a highly targeted group of ~1,000 decision-makers (operators, ministries, business partners).
• Active use of LinkedIn Sales Navigator, and other prospecting tools to identify relevant stakeholders.
• Structure proposals, presentations, case studies, and commercial materials for RFP (Request for Proposal) processes and similar initiatives.

2. Branding & Positioning

• Develop and maintain the brand manual, tone, and corporate visual identity.
• Audit and optimize brand positioning within the tech/telecom sector.
• Generate clear and commercially-driven content, translating technical information into business language.

3. Web & Content

• Manage and update content on WordPress (technical blog posts, announcements, landing pages).
• Coordinate with technical specialists to translate technical material into customer-friendly content.

4. Events & Public Relations

• Identify and coordinate attendance at industry events, global fairs, and networking opportunities (occasional travel if needed).
• Develop strategic partnerships and nurture relationships with relevant stakeholders.
• Prepare agendas, meetings, and post-event follow-ups with the internal commercial team.

5. Continuous Research

• Monitor competitors, industry best practices, and new technologies in telecommunications and emergency alerts.
• Propose creative ideas for proactive outreach beyond event participation.
• Measure the long-term impact of actions and recommend strategic adjustments.

Technical Requirements

• 5–7+ years of experience in B2B tech/telecom marketing or at an agency with similar client accounts.
• Key tools: LinkedIn Sales Navigator, Google Analytics, CRM (e.g., HubSpot).
• Web management: WordPress (basic edits and updates).
• Demonstrated experience in leading projects and coordinating commercial teams.

Core Competencies

• Proactivity and strategic thinking.
• Excellent communication skills (clarity, synthesis, storytelling).
• Autonomous execution: ability to take ownership without constant supervision.
• Experience working in multicultural and remote environments.
• Goal-oriented, with a mid-to-long-term vision.