Content Writer – Senior

Overview: SOFTSWISS continues to expand the team and is looking for a Content Writer. We need a true, experienced and accomplished professional who shares our culture and values. Purpose of the Role: You will deliver high-impact, performance-driven content across SOFTSWISS Group websites and affiliated brands, ensuring clarity, consistency, and alignment with business goals. You’ll manage content initiatives from planning to publication - including website pages, articles, localisation, and sales support materials - while maintaining and optimising website content. Key Responsibilities:

• Scope: SOFTSWISS Group of websites, as well as affiliated brands; special projects on request
• Projects: manages multiple projects at the same time and leads organisation and communication with involved teams; works with stakeholders at all levels.
• Cross-team projects: coordinates cross-team projects as a project owner or as a key contributor with occasional input; works with stakeholders at all levels.
• Content writing: writes, localises, and finalises high-quality, clear, and consistent content based on the content plan, Copy Style Guide or direct requests from internal teams, operating with little day-to-day guidance.
• Content management: proactively works with website content via regular checks across all locales and works with other Content Writer to coordinate complex content management updates.
• Design: plans and organises complex design tasks to support articles and copy with necessary visual elements; engages external vendors, where necessary.
• Development: works jointly with project managers, digital marketing managers and developers to fix identified bugs or enhance the admin panel, website pages, etc.
• Planning: contributes to the Content Plan and Activity Calendar; relies on the Marketing Strategt and Operational Plans to coordinate task and project planning.
• Mentoring: mentors Junior specialists and oversees Middle Content Writers across tasks on request.
• Analytics: takes a confident role in content performance reporting by collecting relevant statistics, supporting monthly reporting, and helping to prepare presentations; able to independently look up data.
• Sales enablement: able to work with product USPs and ICP to produce challenge-solution-led materials for business development and sales purposes.
• Budget: maintains the budget within scope of the Content Marketing Team; works with payment manager according to established workflow.

Required Experience:

• Bachelor’s degree (linguistics, marketing, journalism, media).
• 3+ years experience in copywriting, writing for multiple content formats and audiences.
• Strong writing portfolio.
• Confident in data reporting.
• Solid understanding of web metrics and SEO principles.
• Prior experience with GA4 and GSC.
• Experience in iGaming, IT marketing, B2B marketing.
• Languages: English (C1), Russian (native).

Nice to Have:

• Basic knowledge of HTML.
• Experience working with generative AI models.

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.