Director, Audience Acquisition Marketing

The Opportunity

SAPinsider is rewriting how the world's largest SAP community discovers and attends our events — and we're hiring the marketer who will lead that transformation. Today, 70% of our event ticket sales come from direct outreach; over the next 24 months, we're flipping that mix so that 80% is driven by marketing-led e-commerce. You will own the strategy, the systems, the execution and the results.

This is a builder's role for an operator who loves owning a number. You'll convert email campaigns, alumni engagement, and a database of dormant SAP professionals into paid registrations across 14+ global events. If you're energized by direct accountability, tight feedback loops, and watching your conversion curves climb week over week, read on.

About SAPinsider

SAPinsider is the largest independent research and media organization serving the SAP ecosystem, with more than 2,000,000 SAP technology and business professional members worldwide. We produce trusted research, publications, and 14+ global conferences, summits, Executive Forums, and roadshows each year. We're a lean, fully remote team of about 56 people — fast, senior, and allergic to bureaucracy.

What You'll Own

•Direct ticket sales ownership. Carry and hit a paid-registration number across SAPinsider's event portfolio, converting email campaigns, event alumni, and dormant database contacts into revenue.

•The 70→80% e-commerce shift. Design and execute the roadmap that rebalances our attendee acquisition mix from 70% direct sales / 30% marketing-driven to 80% marketing-driven / 20% direct sales.

•Demand generation engine. Always-on, AI enabled, nurture, reactivation, and conversion programs across email, paid, organic, and partner channels — with clear attribution back to ticket revenue.

•Email and lifecycle marketing. Own AI driven segmentation, cadence, creative testing, and deliverability for campaigns that drive the majority of registrations across 14+ annual events.

•Conversion optimization. Ruthlessly optimize the landing page, checkout, and registration experience. Run structured A/B tests. Move the numbers that matter: open → click → page → purchase.

•Marketing automation and CRM. Lead the technical stack (Brevo/Swoogo/Salesforce or equivalent) to power personalized, behavior-triggered journeys at scale.

•Team leadership. Manage and grow a small, high-output team of marketers and coordinators. Set targets, coach in real time, and raise the performance bar.

•Analytics and forecasting. Build the dashboards that tell the truth about pipeline, pacing, and ROI. Forecast weekly. Report crisply to the executive team.

•Cross-functional partnership. Work shoulder-to-shoulder with content, sales, and event operations to align messaging, audience targeting, and on-site experience.

•Budget and ROI discipline. Deploy marketing spend where it returns the highest paid-registration yield — and defend every dollar with data.

What We're Looking For

•5+ years of B2B event marketing or demand generation experience, with a track record of directly driving paid registration or ticket revenue.

•Proven operator who has owned a number — not just influenced one. You can point to campaigns where you moved the revenue line for event attendee tickets.

•Deep expertise in email marketing, marketing automation (Marketo, Brevo, HubSpot, Pardot, or similar), event registration (Cvent, Swoogo or similar) and CRM integration (Salesforce preferred).

•Strong command of segmentation, lifecycle marketing, and database reactivation — you know how to make a dormant list produce revenue again.

•Sharp analytical skills: funnel math, attribution, cohort analysis, and conversion-rate optimization are second nature.

•Experience leading small teams and developing marketers; comfortable being both a player and a coach.

•Exposure to the SAP ecosystem or enterprise technology audiences is a strong plus. Media, publishing, or conference-company experience equally valued.

•Remote-first work style: self-directed, high-trust, and over-communicative. Comfortable operating at the speed of a lean company.

Compensation & BenefitsBase salary: $110,000–$135,000, depending on experience.

Performance bonus: 15–20% of base, tied directly to paid ticket sales growth.

Total on-target earnings: $135,000–$164,000.

Benefits include:

•Medical, dental, and vision insurance

•401(k) retirement plan with company match

•Generous paid time off and company holidays

•Paid parental leave

•Life and disability insurance

•Flexible spending and health savings account options

•Fully remote-first work environment

•Professional development and conference attendance budget

•Travel to SAPinsider events around the world

How to Apply

Apply directly through LinkedIn using the Easy Apply button on this posting. Include a résumé and a short note describing one specific campaign where you drove measurable paid-registration or ticket-revenue growth — we'll read every word.