Growth Marketing Director MMM

Growth Marketing Manager (MMM focus)_Remote, working EST hours_About the Role

The primary focus of this role is to interpret Marketing Mix Modeling (MMM) outputs and deliver actionable insights that optimize media strategy and performance. This is a highly visible, client-facing individual contributor role that bridges analytics and marketing strategy, supporting portfolio-wide initiatives across multiple brands.

Key Responsibilities

• Analyze and interpret MMM and incrementality measurement outputs to deliver actionable media recommendations.
• Provide Level 3 insights: identify key results, dig deeper into performance drivers, and translate findings into strategic recommendations.
• Partner with internal teams and agency partners (e.g., Publicis, WPP, IPG) to present insights and influence media strategies.
• Deliver insights that support both brand-specific needs and portfolio-wide strategies across channels and campaigns.
• Independently manage analysis and insight delivery as an individual contributor (no direct reports).
• Present findings and recommendations in client meetings with clarity and confidence.
• Support media strategy by leveraging knowledge of CPG, D2C, or pharma/media analytics.
• Ensure insights are delivered accurately, on time, and in alignment with stakeholder needs.

Qualifications

• Strong experience in marketing analytics, particularly with MMM (Marketing Mix Modeling) and incrementality measurement.
• Background in media strategy, CPG, D2C, or related industries.
• Skilled at interpreting data outputs and transforming them into clear, actionable recommendations (not a data science role).
• Comfortable working with BI tools (Excel, Tableau, Domo) to access and interpret data (no dashboard building required).
• Strong communication and presentation skills; able to clearly deliver insights to both technical and non-technical stakeholders.
• Ability to work independently, manage priorities, and contribute as a hands-on individual contributor.

Contract Talent The salary range for this position is 60/hr to 65/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit https://roberthalf.gobenefits.net/ for more information