Marketing and Visitor Experience Lead (South West)

Marketing and Visitor Experience Lead (South West)Salary: £41,242 - £48,520 (dependent on experience)

Contract Type: Permanent

Hours: Full Time

Location Description: Homebased within the South West

Interview Date: To be confirmed

Closing Date: 25-01-2026

Reference: 21094

About us

Our vision is to save every one. It may take us a long time to get there, but drowning is preventable, and we believe that even one drowning is one too many. We are all lifesavers. We are all fundraisers. This is our watch.

We’re looking for the best of the best to be part of our RNLI engagement crew. This is an exciting new role for a strategic thinker and creative doer who will support volunteers, create memorable experiences, and deliver campaigns that can really make a difference.

Your role

As Marketing and Visitor Experience Lead, you will be audience-focused, ensuring our supporters, donors, volunteers, and the general public have a great experience and join us, stay with us, advocate for us, and feel part of the RNLI family.

What you’ll be doing in the role:

- Getting to know our audiences and ensuring that RNLI campaigns and experiences are relevant and supporter-centric

- Working with staff and volunteers to develop and deliver national, regional, and local campaigns and experiences against income, engagement, and behaviour change KPIs

- Working with staff and volunteers to design and develop inspiring and engaging visitor journeys and experiences within our lifeboat stations, museums, and visitor centres

- Supporting and feeding into the development of the regional engagement plan

- Being an active member of the regional engagement team in the South West, demonstrating the highest levels of collaborative working and collective responsibility

- Coaching, training, and developing our team of Community Managers to deliver against marketing and visitor experience objectives, using your experience to improve their knowledge and skills

- Supporting volunteer recruitment, management, and training of Lifeboat Visits Teams, Community Presenters, and Campaign Ambassadors

About you

You’ll have a strong background in either a marketing or visitor experience development role. You’ll get to know your audiences, whether they are supporters, volunteers, or supporters of the future and keep them front of mind when developing content across both physical experiences and campaigns.

Your energy and creative approach will motivate you to achieve targets and overcome barriers. You’ll be flexible and willing to travel to achieve results and work across the wider engagement team.

To be considered as the Marketing and Visitor Experience Lead, you will need:

- Significant achievements in engaging supporters, volunteers, or the public in order to generate funds, increase engagement, or change behaviour

- A proven track record in the areas of marketing campaign and/or visitor experience

- Exceptional written and verbal communication skills, including experience of audience insights, brand relevancy, and targeted content creation

- People leadership skills, including high levels of emotional intelligence and problem-solving skills

- Experience of influencing at all levels and working collaboratively with others to lead and embed change and improvements

Please note, this role requires a significant level of travel across the South West, but will also require occasional travel to other RNLI locations, including our regional office in Saltash and our support centre in Poole.

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out, dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.