Sr. Director Performance Marketing

Director / Senior Director, Performance Marketing

About the Opportunity

We're partnering with a rapidly growing consumer-focused company seeking a Director or Senior Director of Performance Marketing to lead customer acquisition strategy and drive scalable growth.

This is a highly visible leadership role responsible for paid media strategy, channel diversification, experimentation, agency management, and performance optimization across the customer acquisition funnel.

The ideal candidate has successfully managed multi-million-dollar paid media budgets, built scalable acquisition engines, and consistently delivered against CAC, CPA, or similar efficiency targets.

What You'll Do

• Own paid acquisition strategy across key digital channels including Meta, Google, affiliate, and emerging platforms.
• Develop annual and quarterly growth roadmaps that align marketing investment with business objectives.
• Lead testing and experimentation efforts to improve acquisition efficiency and unlock scalable growth opportunities.
• Manage and optimize relationships with external agencies and strategic partners.
• Build and scale affiliate marketing programs, including identifying and onboarding new partners.
• Evaluate and launch new paid acquisition channels and audience strategies.
• Monitor platform changes, industry trends, and best practices to maintain a competitive advantage.
• Partner cross-functionally with creative, content, analytics, and leadership teams to improve campaign performance and conversion outcomes.
• Own key acquisition metrics including CAC, CPA, cost per opportunity, conversion rates, and marketing ROI.

What We're Looking For

• 7+ years of experience in performance marketing, growth marketing, or paid acquisition.
• 3+ years in a strategic leadership or ownership role.
• Deep expertise managing Meta and Google advertising programs at meaningful scale.
• Experience overseeing affiliate marketing programs and partnership-driven acquisition channels.
• Proven success managing agency relationships and external marketing partners.
• Strong analytical and data-driven decision-making skills.
• Demonstrated track record of scaling customer acquisition while maintaining efficiency targets.
• Experience within a direct-to-consumer, fintech, subscription, marketplace, consumer technology, or other high-growth environment.

Preferred Experience

• Experience working within regulated industries such as financial services, healthcare, insurance, or similar sectors.
• Familiarity with SEO, lifecycle marketing, content strategy, and broader growth marketing functions.
• Experience building reporting frameworks, attribution models, and performance measurement systems.
• Prior experience building or leading high-performing marketing teams.

Compensation

Competitive base salary, bonus, and equity opportunity commensurate with experience.

Location

Remote within the United States.