CRM Manager

About the Opportunity:

Join as a CRM Manager to own the CRM strategy and execution end-to-end. This role extends beyond email campaigns to serve as a core product and revenue driver, impacting user activation, retention, and monetization across the full customer lifecycle. You will have full autonomy over CRM funnels and initiatives, collaborate cross-functionally with Product, Growth, Engineering, and Marketing teams, and drive measurable impact on product growth and company revenue.

The organization is an AI-powered marketing platform that helps businesses generate high-performing UGC videos and ad creatives and launch effective Facebook and Instagram advertising campaigns without agencies, complex setups, or long production cycles. It serves over 1 million users across the US and Tier-1 markets, ranking among the top players in its category, with strong year-over-year growth supported by a team of 150+ specialists across product, engineering, growth, and marketing.

Responsibilities:

• Own and evolve the full CRM lifecycle from registration and first payment to activation, retention, and reactivation across email, mobile push, in-app, and other CRM channels.

• Drive user activation and early value by guiding users to key actions, reducing Time to First Value, and increasing feature adoption through structured onboarding and lifecycle flows.

• Design and scale retention and win-back strategies, including cohort-based retention flows and behavioral reactivation campaigns impacting churn and engagement.

• Build CRM initiatives with direct revenue impact, improving conversion to paid, ARPU, LTV, and CRM’s overall revenue contribution.

• Lead segmentation, personalization, and experimentation, transitioning from mass messaging to behavioral, event-driven CRM, and manage A/B testing from hypothesis to decision with control groups.

• Collaborate closely with Product, Analytics, Engineering, and Growth teams, combining strategic ownership with hands-on execution, and continuously improve CRM processes and infrastructure.

Requirements:

• 6+ years of experience in CRM, lifecycle, retention, or product-led marketing roles within product or SaaS companies.

• Proven experience owning and scaling an end-to-end CRM lifecycle with measurable impact on activation, retention, and revenue.

• Strong data-driven decision-making skills including cohort analysis, funnels, and experiment evaluation.

• Hands-on experience with A/B testing and experimentation, including hypothesis design, control groups, and result interpretation.

• Deep understanding of activation, retention, and monetization mechanics in subscription-based or usage-based products.

• Experience managing large user bases (100k+ MAU) and high-volume CRM communications.

• Strong segmentation and personalization skills, with experience transitioning from mass campaigns to behavioral and event-driven CRM.

• Ability to collaborate effectively with Product, Analytics, and Engineering teams to translate business goals into CRM strategies.

• High ownership, autonomy, and accountability, comfortable in environments with evolving processes.

• Willingness to be hands-on when needed while building scalable systems and processes.

Benefits & Perks:

• Operate at real scale with over one million users across Tier-1 markets, where CRM is a mission-critical growth engine.

• Join a team of experienced professionals who set high standards and drive excellence.

• Remote-first work approach with access to offices in Warsaw and Kyiv.

• Paid time off, sick leaves, and financial support with private entrepreneurship matters.

• Regular performance reviews to ensure transparent and rewarded growth.

Recruitment Process:

Recruiter Interview → Test Task → Interview with Hiring Manager & CCO → Reference Check → Job Offer.

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.