Digital Marketing Strategist

Organization OverviewCompany Description QAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve real-world challenges in manufacturing and the supply chain. We are a virtual-first company, and your primary work experience will be virtual from your home. Occasional travel to a physical office may be required to support collaboration, design, strategy, and alignment. Job Description We are seeking an experienced and results-driven Digital Marketing Strategist to join our marketing team. This critical role will be responsible for defining, developing, and executing high-impact digital campaigns designed to drive highly qualified inbound lead generation for our B2B Enterprise Resource Planning (ERP) SaaS solutions. The ideal candidate will have a minimum of five (5) years of experience in digital marketing, specifically within the B2B technology or SaaS sector. This role requires a strategic thinker who can seamlessly partner with Revenue, Corporate Marketing, and Solution Marketing teams to translate business objectives into measurable digital success. Key Responsibilities Strategy & Planning

• Develop a comprehensive digital marketing strategy aligned with overall revenue goals

and marketing objectives, focusing on inbound lead generation and nurturing.

• Partner closely with the Revenue team (Sales/Business Development) to define target

audience profiles, ideal customer profiles (ICPs), and buyer journeys to inform campaign development.

• Collaborate with Corporate Marketing to ensure brand consistency and effective

integration of digital campaigns across all corporate initiatives and digital platforms.

• Work with Solution Marketing to transform product features and value propositions into

compelling digital content and campaign narratives.

• Identify emerging digital trends, technologies, and platforms to maintain a competitive

edge and optimize future digital investments. Execution & Campaign Management

• Lead the execution of multi-channel digital campaigns, including but not limited to:

○ Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC). ○ Content syndication, gated content, and lead magnets. ○ Account-Based Marketing (ABM) digital tactics. ○ Social media marketing (LinkedIn, X, etc.) and paid social advertising. ○ Website optimization (conversion rate optimization - CRO).

• Oversee the development, testing, and optimization of landing pages and conversion

points to maximize lead capture efficiency.

• Manage digital campaign budgets, ensuring effective allocation of resources to meet

performance targets. Analytics & Reporting

• Establish key performance indicators (KPIs) for all digital initiatives, focusing on lead

quality (MQLs, SQLs) and conversion rates.

• Utilize marketing automation (e.g., HubSpot, Marketo) and CRM platforms (e.g.,

Salesforce) to track, measure, and analyze campaign performance.

• Provide regular, data-driven insights and recommendations to stakeholders across

Marketing and Revenue teams to inform ongoing strategy adjustments.

• Conduct A/B testing across various digital assets and channels to continuously improve

campaign effectiveness and ROI. Qualifications Required Qualifications

• Experience: Minimum of 5 years of progressive experience in digital marketing, with a

focus on B2B lead generation, ideally within the SaaS or ERP space.

• Education: Bachelor's degree in Marketing, Business, Communications, or a related

field.

• B2B Expertise: Proven track record of developing and executing successful digital

strategies that drive qualified inbound leads in a complex B2B sales cycle environment.

• Platform Proficiency: Expertise in managing and optimizing campaigns across major

platforms, including Google Ads, LinkedIn Campaign Manager, Google Analytics, and SEO tools (e.g., SEMrush, Moz).

• Technical Skills: Strong understanding of marketing technology, including proficiency

with a leading marketing automation platform (Marketo, HubSpot, Pardot) and CRM (Salesforce).

• Soft Skills: Excellent cross-functional collaboration and communication skills, with the

ability to influence and align diverse internal teams (Revenue, Solution Marketing, Creative).

• Analytical Mindset: Highly analytical and data-driven, comfortable translating complex

data into actionable strategies and clear performance reports. Preferred Qualifications

• Experience marketing ERP, supply chain, financial management, or other complex B2B

enterprise software solutions.

• Certification in relevant digital marketing tools or platforms (e.g., Google Ads, HubSpot

Inbound Certification).

• Experience with Account-Based Marketing (ABM) strategy and technologies.

Additional InformationAbout QAD: QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage. QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.