Strategist

Job Title: Strategist

Location: Remote (UK-based, WFH)

Salary: £32,000

Hours: Full time

Purple Goat is a pioneering, world-leading inclusive influencer marketing agency, helping brands connect authentically to opportunities that better engage the 1.3 billion people globally who live with a disability. With over 50% of our team identifying as disabled or having lived experience, we actively encourage applications from candidates with disabilities or other relevant lived experiences.

Through innovative, award-winning influencer marketing campaigns, we partner with global brands such as the BBC, Heineken, Unilever, Google, and Virgin Media to connect them with diverse, authentic voices, driving meaningful and lasting change across the industry through best in class social-first campaigns.

We’re looking for a social-native, culturally fluent Strategist to join our relatively small but growing team. This role is for someone who lives and breathes social media, instinctively understands what works on different platforms, and is excited by the challenge of building influencer and creator-led ideas that feel native, dynamic and engaging. You’ll help ensure our work is truly social-first, insight-led, and creatively ambitious, while remaining authentic, inclusive, and effective.

Key Responsibilities:

• Campaign Strategy: Read, analyse, and respond to client briefs, spotting opportunities for innovative and inclusive campaigns.
• Social First Ideation: Champion a creator-first mindset, ensuring campaigns are designed around how people actually consume, share, and engage with content.
• Creative & Concept Development: Generate and develop social-first creative ideas, campaign territories, and influencer concepts that can live and travel across platforms. Bring cultural relevance and platform nuance into ideation; understanding trends, formats, memes, mechanics, and moments.
• Proposal & Pitch Development: Support the team in creating proposals and pitch decks, gathering inputs, and ensuring materials are polished, accurate, and delivered on time.
• Insight & Research: Conduct audience, competitor, and trend research; turn findings into clear, actionable insights that inform campaigns.
• Cross-Team Collaboration: Work closely with content creators, designers, and account managers to ensure strategy is consistent across all campaign outputs.
• Client Engagement: Support client meetings and presentations, confidently explaining the strategy and creative rationale.
• Content Oversight: Ensure all campaign materials, documents, and presentations are accurate, on-brand, and of the highest quality.
• Continuous Learning: Stay up-to-date with social media trends, platform updates, influencer marketing innovations, and cultural developments relevant to our clients.

Required Skills & Experience:

• Relevant agency experience
• Native user of social media platforms, with a strong understanding of each
• Genuine passion for social media ie you don’t just use it, you understand it
• Experience developing social-first, influencer-led strategies and creative ideas
• Confident in client engagement and pitching, with an understanding of sales strategies and what wins clients.
• Excellent written, verbal, and presentation skills
• Comfortable with remote working and technology (Mac OS)
• Eye for design or experience in creative design is a plus
• Experience in client-facing roles is advantageous
• Personal interests aligned with our work, e.g., gaming, sport, fashion, tech, travel, food & drink, sustainability

Software Skills:

• Essential: PowerPoint / Google Slides
• Useful: Adobe Suite, Excel / Google Sheets

Culture and Benefits:

• Work from home
• Work-from-home allowance
• Relevant work adjustments
• Company laptop
• Performance-based rewards – appraisals every 6 months to discuss career progression
• Company and individual training opportunities to support your personal development
• Wellbeing allowance
• Loyalty holiday allowance accrual
• Early Friday finish
• Work and social team events – including in-person events

Accessibility & Inclusion:

We are committed to creating an inclusive and accessible workplace. If you have any questions or requirements about specific adjustments - either if you’re invited to interview or once in the role - please let us know, and we’ll be happy to support you.

If you would like to apply for this role, please click “Apply Now”.