Marketing Manager

Our client is seeking a Marketing Manager to join their growing team. This is a full-time, direct hire role; 100% remote anywhere in the East Coast.

What You'll Do

Content Creation & Digital Marketing

• Develop account-specific content and campaigns targeting our defined list of 75-105 key accounts
• Create sales enablement materials including one-pagers, presentations, case studies, and proposal content
• Build and execute multi-touch email campaigns and sequences for specific accounts and personas
• Develop LinkedIn content and outreach strategies to engage decision-makers at target accounts
• Manage contact data, enrichment, and segmentation within HubSpot to support account-based plays
• Translate technical product capabilities into clear value propositions for municipal and airport buyers

Events & Conference Management

• Plan, coordinate, and execute our presence at 8-10 industry conferences and events annually (IPMI, NACTO, US Conference of Mayors, Smart Cities conferences, etc.)
• Organize and execute 1-2 client-hosted customer events or digital summits per year
• Manage all conference logistics including booth design, collateral, travel coordination, lead capture, and follow-up
• Develop event strategies that create touchpoints with specific target accounts and decision-makers
• Coordinate speaking opportunities for leadership team and prepare supporting materials
• Build post-event nurture campaigns to advance relationships with attendees from target accounts
• Track event ROI and attribution to pipeline and closed deals

Strategic Marketing Initiatives

• Support go-to-market planning including budget tracking and resource allocation decisions
• Develop case studies and customer success stories from municipal and airport clients
• Collaborate on messaging and positioning
• Maintain and evolve our account tiering strategy and marketing plays by account segment

What You Bring

Required Experience

• Demonstrated success with account-based B2B marketing or highly targeted account strategies
• Experience working with defined account lists and supporting sales in named account pursuit
• Proficiency with marketing automation and CRM systems (HubSpot strongly preferred)
• Experience at early-stage or high-growth startups
• Excellent project management skills and comfort working with sales teams on specific deals
• Familiarity with account tiering strategies and multi-touch campaign orchestration

Preferred

• 4-7 years of marketing experience in B2B / B2G technology or SaaS companies
• Strong content creation skills across formats (written, visual, presentation)
• Experience organizing customer events, user conferences, or digital summits
• Experience marketing to government, municipal, or public sector buyers
• Understanding of complex enterprise sales cycles (6+ months)
• Self-starter mentality with ability to manage multiple projects independently

This position does not offer sponsorship. Candidates must be legally authorized to work in the United States without sponsorship now or in the future.