UGC Coordinator

Ready to shape the content engine behind one of the boldest new brands in skincare?

If you live at the intersection of storytelling, content production, and paid performance, and you get what makes an ad convert, this role was made for you.

We're looking for a UGC Coordinator to drive the UGC pipeline behind the brand’s top growth channels: Meta and TikTok. You’ll own the entire creator-driven content lifecycle, from sourcing and briefing to analyzing and optimizing. This is a high-impact opportunity to fuel their paid growth efforts and shape the voice of a brand that’s unapologetically rewriting the rules in a $20B+ industry.

WHO THEY ARE

This is a fast-scaling skincare brand built on bold ideas, natural formulations, and a relentless focus on performance. Since launching in late 2023, they’ve scaled rapidly across the US and Canada, earning a loyal customer base and expanding into new product categories, including a recent women’s line.

With uncompromising formulations (think beef tallow meets modern science) and a fearless approach to branding, they’re carving out a distinct lane in a $20B+ industry, and they’re just getting started.

What sets them apart:

• Clear brand voice, creative ambition, and strong early product–market fit
• Fast-moving, performance-focused culture with low bureaucracy
• Real momentum: scaling quickly across DTC, retail, and new verticals
• A chance to shape the creative foundation of a brand on the rise

This is a full-time contractor position.WHAT’S IN IT FOR YOU

• Be the architect behind a content machine that directly impacts acquisition
• Join a high-performance team where your work moves the needle daily
• Own your area: full autonomy and creative freedom
• Flexibility to work remotely with a culture that values output over hours
• Fast-paced environment with room to grow as the brand scales across DTC, retail, and beyond

WHAT YOU’RE GETTING YOURSELF INTO

It’s a fast-paced, execution-heavy role where content directly fuels growth. You’ll own the UGC pipeline end-to-end, from sourcing and briefing creators to analyzing performance and optimizing what goes live.

In this role, you will:

• Manage the entire UGC production workflow: sourcing creators, briefing, reviewing assets, and organizing for launch
• Build and maintain strong relationships with a network of UGC creators and influencers to ensure consistent output
• Develop briefs that translate campaign angles into actionable, high-converting UGC content
• Review and QA assets to ensure they align with brand tone, platform specs, and ad best practices
• Track and report performance metrics like hook rate, thumbstop %, hit rate, and CPA to inform creative decisions
• Run fast testing cycles, iterate on winning concepts, and optimize creator output based on results
• Stay on top of trends across TikTok, Meta, and UGC communities to inform what gets made next

WHO YOU ARE

• 3–5 years of experience in UGC content, influencer management, or performance marketing in the DTC/eCommerce space.
• Fluent in the language of performance creatives: You know a scroll-stopping hook when you see one and have worked closely with paid media teams, creative strategists and external creators to produce winning assets.
• Creative yet analytical: You love brainstorming new ideas and digging into metrics such as CPA and ROAS to see what worked
• Organized operator: You can juggle multiple projects, timelines, and creator relationships with ease
• Strong communicator and negotiator: Comfortable briefing creators, giving feedback, and getting what you need to deliver results
• Bonus if you’ve worked in DTC or skincare, managed budgets, or created TikTok-style content yourself

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Call – A short, initial conversation to get to know you and align on expectations
• Team Interview – A deeper discussion with members of the team to explore working styles and fit
• Creative Task – A short exercise to showcase your creative eye and approach to UGC content strategy
• Final Interview – A wrap-up conversation to review your work, answer final questions, and align on next steps