Social Media Analyst

We are seeking a Digital & Social Media Analyst to join our team supporting the HHS ASAPA contract.

Location: Fully Remote

Clearance: Public Trust

Functional Responsibilities:

• Provide subject matter expertise on social media analytics (Facebook, Twitter, Instagram, YouTube, and other social media platforms), user experience and behavior, data analysis and reporting.

• Build of Social Media analytics reports (daily, weekly, monthly, quarterly, ad-hoc).

• Development and maintenance of client-facing social media dashboards.

• Develop analyses and reports to effectively monitor performance, trends, and opportunities within social media channels.

• Evaluate digital campaigns against KPIs and provide analysis and optimization recommendations.

• Track social media campaign performance and metrics and provide reports to clients.

• Provide analysis of social media landscape, conversation volume, engagement rates, message velocity, and audience demographics.

• Monitor social media analytics results to coordinate with client goals and benchmarks.

• Utilize social media analytics tools (Sprinklr and Social Media platform analytics).

• Analyze the social conversation of audience segments to uncover patterns in follower language, interests, or behavior and communicate with ASPA users.

• Develop social listening dashboards and produce reports/predictive analysis on the social listening topics.

• Build Queries, Topics, Themes, Conversation Insights, etc. using Sprinklr.

• Produce data analytics insights and recommendations and communicate with ASPA audience.

Minimum Experience:

6+ years of relevant full-time experience with Sprinklr; preferably in reporting for owned social media channels, social listening, competitor analysis and digital analytics

• Strong SQL skills.

• 2+ years of experience with Sprinklr Dashboarding.

• 4+ years of BI experience

• Bachelor’s degree in computer science, business, or related field.

• Broad expertise in digital analytics, including knowledge of current trends, best practices, and market-leading software.

• Knowledge of Extract, Transform, Load (ETL) software and processing.

• Familiarity with big data analysis, business intelligence (BI) software, data modeling, and predictive analytics.

• Experience in producing insights & recommendations analyzing digital data.

• Setting appropriate KPIs and optimization metrics, understanding how best to approach setting benchmarks and goals according to client needs.

• Identifying, analyzing, and interpreting trends or patterns in complex data sets.

• Experience using digital tools to derive actionable insights, including Sprinklr, Google Analytics and native platform reports.

• Experience generating reports and building dashboards

• Developing and applying strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned, and owned channels.

• Knowledge of social media platforms (Facebook, YouTube, Instagram, Twitter, etc.)

• Previous work experience as a Social Media Analyst, Digital Marketing Specialist, or similar role.

• Hands-on experience with social media platforms and paid and organic digital marketing campaigns.

Education Requirements:

• Prefer a bachelor’s degree in data science, computer science, information technology, mathematics or business but will consider equivalent degrees and experience

• Experience can be a substitute for educational requirements