Every video is scripted word for word before the camera even turns on. Change five words in the opening hook, and suddenly the same video gets 50,000 views instead of a million. Figuring out why is the job.
You’ll own the creative strategy and copy behind the short-form organic content for a business and entrepreneurship personal brand built on an eight-figure online education company. The goal is simple and measurable: create content that can pull 1M+ views from the right audience and content that drives hundreds of thousands of new followers gained per month into a ManyChat funnel.
This is a fully remote, full-time role.
WHAT’S IN IT FOR YOU
- Performance incentives on top of base, with the upside growing as your results and your scope grow.
- A defined route into Organic Creative Lead, with strategists to hire, copywriters to train and a department to run.
- Full autonomy over what gets made. There is no content calendar handed down to you and no approval queue to sit in.
- An in-house media team, editors and producers who turn your scripts into finished content, so your time stays on strategy and copy.
- Direct access to the founder and to the media buyers, copywriters and operators who scaled the company to eight figures.
- AI tooling is already proven on the paid side of the business, so you can test at volume instead of waiting on filming days.
WHAT YOU’RE GETTING INTO
- Own creative strategy and word-for-word scripting for short-form organic content, starting on Instagram.
- Run the full loop: research, ideate, write, produce, launch, analyse, iterate, scale the winners.
- Write hooks, scripts, CTAs, carousel copy, comment-to-DM offers and multiple hook variations built for testing.
- Hunt breakout ideas across Instagram, TikTok, YouTube, paid ads and unrelated industries, then rebuild the mechanism underneath them as something original.
- Produce against two hard targets: a million-plus views from the right audience, and 1,000+ comments on winning direct response creatives.
- Brief AI-native editors so hook variations, podcast content and physically impossible visuals get made without another filming session.
- Push towards 70% to 80% of published content being made without the founder filming it, with quality going up, leveraging AI versions of the founder or formats utilizing existing b-roll.
- Track hook performance, retention, saves, shares, comments and leads, then feed it into the next round of creative.
WHO YOU ARE
- You've written direct response at a high level: ads, VSLs, funnels, email or performance creative, judged on conversion.
- You've run creative testing at volume and can walk through what you tested and what the data told you.
- You obsess over hooks and can explain why one version beats another in mechanical terms.
- You study winning content constantly and can separate its surface execution from the psychology underneath.
- You understand Meta advertising and how creative testing works at scale.
- You're already experimenting with AI-generated creative and can brief AI-native editors.
- You write word for word for teleprompter delivery, in someone else's voice.
