Most Paid Search hires manage budgets. This one architects them. If "Google Best Practice" has always felt like a ceiling rather than a floor to you, this is a role built around that instinct.
You'll be the senior technical voice across the agency's highest spending D2C accounts, the person who decides when a platform recommendation is worth following and when it's a distraction dressed up as an opportunity. You won't just report ROAS. You'll be the one questioning whether ROAS is even the right number to be looking at.
This is a full time, fully remote role based out of the UK.
WHAT'S IN IT FOR YOU
- A seat at the table. You'll directly shape the agency's search product and sit in on high level agency decisions, not just execute someone else's roadmap.
- Equity, not just salary. You'll have the opportunity to enrol in the company's share option scheme.
- Real autonomy. You're the final gatekeeper on search strategy for the agency's biggest accounts. Your call carries weight.
- First access to what's new. Direct relationships with platform reps mean you're testing Alphas and Betas before most of the industry even hears about them.
- The perks that come with senior trust. 25 days holiday, annual team trips abroad (Malaga, Lisbon), and your pick of the best tech to work with.
- A team that wants to learn from you. You'll run monthly workshops and mentor the wider paid search team, building a function in your image.
WHAT YOU'RE GETTING INTO
- Architect account structures for high scale D2C brands, moving well beyond basic segmentation into dynamic labelling, feed structures, and POAS models tailored to each client
- Lead the shift away from last click and platform attributed thinking, overseeing geo holdout tests, MTA analysis, and incrementality testing to find the true CAC and return
- Own the full funnel search strategy, integrating YouTube VRC/VVC and Demand Gen as genuine direct response levers, not brand awareness afterthoughts
- Manage high level budget pacing and allocation across Google and Microsoft, identifying diminishing returns and reallocating spend with conviction
- Interpret third party attribution tools (client MTA stacks, Kickbite, Triple Whale, Northbeam, and similar) to validate platform data and drive high stakes investment calls
- Maintain direct platform relationships to secure early access to new features, and decide fast which are worth building on
- Bridge the gap between data and creative, feeding YouTube and Demand Gen creative direction based on what's actually converting
- Act as the senior technical point of contact for Account Directors, translating granular data into business impact clients actually care about
WHO YOU ARE
- You have 5+ years of hands on experience managing 7 to 8 figure annual ad spends specifically in D2C or ecommerce
- You have expert level command of Google Scripts, feed management tools (FeedOptimize, Shoptimized, G Sheets), and the technical realities of tracking (GTM, Server Side, GA4)
- You've run geo tests, conversion lift studies, and used MTA tools to actually shift client spend, not just report on it
- You've used YouTube as a genuine direct response channel, not a brand play
- You understand contribution margin, and the difference between scaling ROAS and scaling a business
- You treat automated recommendations with healthy suspicion and can explain exactly why
- You're comfortable making million pound pivots on data and defending them in front of a client
- You use AI tools to move faster, but your technical foundations don't depend on them. You're not the person who lets an LLM do the account work for you
Bonus if you've:
- Presented incrementality findings directly to founders or C-suite stakeholders
- Built or contributed to a proprietary measurement framework
- Hosted training or workshops for a wider marketing team
