Influencer Marketing Team Lead

Are you a people-oriented pro who enjoys elevating team performance while fostering strong creator relationships? Step into a key role guiding a dynamic influencer marketing team at a global DTC brand that’s redefining everyday carry essentials and partnering with remarkable voices shaping today’s culture.

With 8-figure annual revenue and bold ambitions to scale even further, they’re seeking an Influencer Marketing Team Lead to take the influencer marketing to the next level. With a great internal influencer marketing team, you’ll be responsible for crafting a clear vision for collaborations, driving meaningful growth through creator-led initiatives, and leveraging data to optimize performance across key international markets.

If you thrive on data-backed decision-making and know how to uplift and inspire the people around you, you’ll feel right at home in this role.

WHO THEY ARE

Since launching with a record-breaking crowdfunding campaign, they’ve grown into the go-to choice for premium everyday carry and travel gear, trusted by millions, including some of the world’s most recognized icons such as Lionel Messi, Steven Bartlett and Andrew Schulz.

Their mission: create sustainably sourced gear that empowers people to move through the world with confidence while leaving the smallest possible impact on the planet.

But what truly sets them apart is their culture:

• Unconventional & Curious – They challenge the norms and look for fresh ways to connect with audiences.
• Global & Purpose-Driven – With sustainability at the core, every project aims for maximum cultural impact with minimal environmental footprint.
• Playful Yet Precise – Creative energy meets meticulous execution.

_This is a full-time contractor role._WHAT’S IN IT FOR YOU

• Impact & ownership: Manage influencer partnerships strategies end-to-end from discovery to long-term relationship building.
• Growth opportunities: As the brand expands, so will your role and responsibilities.
• Flexible work culture: Remote-first with the ability to work in an async time zone.
• Sustainable mission: Join a team committed to eco-conscious innovation
• Carbon-neutral perks: Your footprint gets offset monthly via Regreener on a monthly basis!

WHAT YOU’RE GETTING INTO

• Campaign strategy and testing: Own the development of comprehensive influencer marketing strategies by guiding the team on various A/B tests, campaign objectives, budget allocation, and KPIs to drive visibility, engagement, and conversions across key markets.
• Influencer identification: Oversee the identification and evaluation of influencers, creators, and industry voices, ensuring alignment with brand values and target audiences while mentoring the team on best-practice scouting methods.
• Partnership & Relationship Management: Lead high-value creator relationships, negotiate partnerships, and ensure the team maintains strong, long-term collaborations with clear alignment on goals, expectations, and deliverables.
• Creative Direction & Content Oversight: Provide strategic creative direction for influencer content, ensuring the team delivers clear briefs, timely product coordination, and consistently high-quality, brand-aligned output.
• Cross-channel leverage: Work closely with performance, social, CRM, and brand teams to maximize the impact of influencer content across paid ads, organic channels, and lifecycle marketing.
• Performance Monitoring & Optimization: Guide the team in analyzing campaign results, interpreting data, and identifying opportunities for optimization - ensuring ROI, efficiency, and KPI improvements across all influencer initiatives.

WHO YOU ARE

• You have 2-3 years of influencer marketing experience, preferably within a DTC brand, with proven experience of leading the team.
• You have a strong track record of designing and executing performance-driven, paid influencer strategy for campaigns that deliver measurable results.
• You naturally leverage data to guide strategies, identify opportunities, and measure impact. You thrive on turning complex data into actionable recommendations that drive measurable results, and find growth opportunities for the channel.
• You love testing and experimentation, using A/B tests, new formats, and creative strategies to optimize campaigns and drive growth.
• You are data-savvy and comfortable leveraging influencer marketing platforms and analytics tools (e.g., Aspire, Modash) to guide strategy and decision-making.
• You combine creativity with analytical thinking, inspiring your team to optimize campaigns and maximize impact.