Creative Strategist

WE’RE HIRING: CREATIVE STRATEGIST!Location: Remote

Who we are

Primer is a hyper-growth marketing company that achieves client growth goals on paid media channels through creative testing and scaling. We deliver a continuous pipeline of UGC and remixed videos, landing pages, images and copy that converts - fast. Our mission is to lead our clients to massive growth via paid social and paid search by constantly pushing to be more creative, more strategic, and more efficient. If this excites you, we'd love to hear from you. 

Role

Own performance creative.

You will define, test, and scale creative systems that drive measurable outcomes across paid social. This is a senior, hands-on role for someone who understands how modern ad platforms actually work and knows how to win through creative velocity, structure, and learning speed.

What You Will Own

• Performance creative strategy across Meta, TikTok, and paid media platforms.
• Creative testing frameworks, from hypothesis to scale.
• Creative performance analysis and iteration.
• Creative systems that scale across accounts.

Responsibilities

• Build and run structured creative testing roadmaps tied to business goals.
• Define hooks, angles, formats, and offers to test, not just concepts.
• Partner tightly with media buyers to align creative with account structure and delivery mechanics.
• Analyze creative performance at the asset level and translate results into clear next actions.
• Establish creative volume standards and enforce weekly output expectations.
• Brief designers, editors, and creators with clear performance hypotheses.
• Identify creative fatigue early and refresh efficiently.
• Lead creative performance discussions internally and with clients.
• Document learnings and turn them into repeatable playbooks.

Requirements

5+ years in performance marketing, growth, or paid social creative strategy.

Deep hands-on experience with Meta and TikTok Ads. This is non-negotiable.

Proven ability to scale accounts through creative, not targeting tricks.

• Experience managing high-volume creative pipelines (50+ assets per month).
• Strong analytical instincts. You know what metrics matter and why.
• Clear communicator who can explain creative performance without buzzwords.

You Are Likely a Fit If You:

• Understand how algorithms rank and retrieve creative.
• Can deconstruct winning ads into repeatable components.
• Move fast, test aggressively, and learn systematically.
• Care more about results than opinions.
• Are comfortable being accountable for performance.
• Are excited about data insights and how to use that to build creative at scale

You Are Not a Fit If You:

• Prefer brand work without performance accountability.
• Need perfect briefs or long timelines to execute.
• Avoid data or rely on intuition alone.
• Want a purely conceptual or managerial role.

Success Looks Like

• Faster speed to creative signal.
• Clear creative POVs that compound over time.
• Consistent performance gains driven by creative iteration.
• Teams executing with clarity, speed, and focus.

About Primer: 

Primer (www.goprimer.com) blends profit-focused media buying with high-performing creative to help brands outpace the competition in an ever-changing digital world. We help brands hit their customer acquisition goals using our proprietary technology that seamlessly deploys social media campaigns and landing pages. Primer has helped many companies such as Rent the Runway, Sunday, Rocksbox, Nom Nom, Farmstead, and STATE Bags increase their conversion rates significantly.