Community Engagement Specialist

Salary: £24,000–£26,000 per year

Location: Remote (UK only)

Contract: Full-time

Start date: ASAP (or by agreement)

Reports to: Marketing Lead

About Playbook Social

Playbook Social is a remote-first creative studio working across communication, access, and social impact.

We run Playbook Social (PBS) and Inclusive Interpreting (II), supporting organisations, influencers, and content creators across the UK to communicate clearly, thoughtfully, and accessibly, particularly with Deaf and underrepresented communities.

We’re a small, values-led team that cares about reliability, good judgement, and the human side of digital work.

As we grow, we’re looking for a Community Engagement Specialist to take ownership of day-to-day social media engagement across our client accounts.

The role

This role sits at the heart of how our clients show up online.

You’ll be responsible for managing and nurturing social media communities by responding to comments and messages, building relationships, and keeping a close eye on how audiences are engaging with content. This is a people-focused role, centred on conversation, tone, and trust rather than content creation or strategy.

You’ll work closely with our Marketing Lead, handling day-to-day community interactions and surfacing insights that help shape future content and campaigns.

What you’ll do

• Monitor and respond to comments, DMs, and mentions across client social media platforms
• Actively engage with audiences by liking, commenting, and responding in a way that reflects each client’s voice
• Support content distribution by engaging with posts shortly after publishing to boost visibility
• Build relationships with followers, creators, and potential collaborators
• Identify and escalate important enquiries, complaints, or opportunities to the Marketing Lead
• Proactively flag accounts and communities that could be good collaboration or partnership opportunities
• Track community sentiment, trends, and recurring feedback
• Share regular insights on what content is resonating and what isn’t
• Create and maintain response templates while keeping communication personal and human
• Use social media management tools to manage volume and response times
• Contribute to weekly updates and monthly reporting on engagement, sentiment, and growth

What we’re looking for

• 1–2 years’ experience in community management, social media management, or customer-facing digital roles
• Strong written communication skills and confidence adapting tone for different brands and audiences
• A genuine interest in online communities and relationship-building
• Calm, professional handling of negative feedback or sensitive conversations
• Ability to manage high volumes of messages and comments without losing quality
• Experience using social media management tools (e.g. Sprout, Hootsuite, similar)
• Good judgement around when to respond and when to escalate

Nice to have

• Experience managing communities across multiple brands
• Familiarity with social media analytics and reporting
• Experience supporting influencer or partnership outreach
• Understanding of how engagement connects to wider marketing goals

What we offer

• £24,000–£26,000 salary, depending on experience
• Fully remote role (UK-based only)
• Laptop and essential tech provided
• Private health insurance (Aviva)
• Bright Wellbeing & Counselling via Health Assured
• 3% employer pension contribution (NEST)
• 29 days paid leave (21 days plus bank holidays)
• Access to Udemy for learning and development
• A supportive, people-first team with a few in-person meetups each year

How to applyApply via LinkedIn or email your CV to recruitment@playbooksocial.com.

The process includes an introductory interview, a short task, and a final conversation.