Creative Strategist Strategist at Pixel Theory
Pixel Theory | Fully Remote (U.S.) | Full-Time
About Pixel Theory
Pixel Theory is the strategic growth partner for scaled consumer brands. We don't run ads. We run growth, and there's a real difference.
We build the financial models, data infrastructure, and cohort analyses that tell our clients which customers are worth acquiring, what they're worth over time, and what the brand should pay to bring them in. Then we go get them. We run the media buying, the creative, and the post-click experience that drives qualified, scalable new customer growth.
We operate in pods. One Growth Strategist, one Media Buyer, one Creative Strategist, working in lockstep so the data, the buying, and the creative are never disconnected. We're a 20-person team of senior operators. Everyone here is sharp, accountable, and obsessed with doing the work well.
The Role
We're hiring a Creative Strategist to own the creative engine for 6-8 consumer brand clients.
You are the creative brain of the pod. The Growth Strategist sets the direction for the account. You decide what gets made to get there. What we're testing, what the hypothesis is, what the results actually tell us, and what we build next because of it.
You'll write the briefs, direct editors and UGC creators through production, and hold the bar on what ships. You'll sit in front of clients and explain not just what the creative did, but why, and what that means for the next round.
One important note before you read further. This is performance creative, not brand creative. The skill sets are not interchangeable. Every asset you brief has a hypothesis in front of it and a number attached to it after. We iterate, we kill things that don't work, and we're not precious about it. If you want to build brand worlds and own campaigns end to end, this isn't the role. If you light up at watching a hook you wrote move a CAC number, keep reading.
What You'll Own
The creative roadmap for your brands. You set the strategy for what we make and why. Roadmaps are built off audience research, competitive analysis, platform trends, and what the account has already told us. You translate a business objective into a creative testing plan that can actually move it.
Research and insight. You do the digging. Competitor teardowns, customer pain points, motivations, messaging angles, creative audits on new accounts. You find the thing nobody in the category is saying and figure out how to say it.
Creative testing. You build structured test plans, not a pile of variations. You prioritize new concepts worth the swing while continuing to build on proven winners. You know the difference between a real test and noise.
Performance analysis. You read creative data and turn it into a decision. What's working, what's fatiguing, which hook, which format, which angle, and what the next hypothesis should be. You work with your media buyer to understand how creative is interacting with delivery, not just what the thumbnail metrics say.
Briefs and production direction. Your briefs are the input that determines whether the output is good. You write clear, strategic direction for editors and UGC creators, then stay involved through production so what ships matches the intent.
The client conversation on creative. You present testing results, learnings, and recommendations directly. You build trust by being clear about what worked, what didn't, and what you're doing about it.
Process. You contribute to how we do this. Documentation, briefing standards, testing frameworks, workflow. If something is slow or unclear, you're expected to say so and help fix it.
Who You Are
- A self-starter. Hand you an account, a data room, and a performance problem, and you come back with a point of view and a test plan. You don't wait to be told what to look at next.
- Analytical and creative. You're a creative person who is genuinely comfortable in the numbers. You can look at a performance report and tell us what the creative should do differently, and you can defend it.
- Fast and iterative. You'd rather ship five concepts, learn, and ship five better ones than spend three weeks perfecting one. Speed and quality are not in conflict for you.
- A strong communicator. Your briefs are unambiguous. Your presentations land. You can hold your own with senior brand-side stakeholders.
- An agency-shaped operator. You want to work across a portfolio of brands, not one. You like the variety, the context-switching, and the pattern-matching you get from seeing what works across categories.
- Bar-raising. You care about the work being right, not just done. You push your editors, you push your pod, and you push back when a client asks for something that won't perform.
Required Experience
- 3+ years developing creative strategy for performance marketing campaigns. This is a hands-on strategy seat, not a coordination seat.
- Proven success creating paid social creative that drives measurable business outcomes. You can point at work and tell us what it did to the numbers.
- A portfolio demonstrating performance-focused creative work across paid social platforms. Not just work you're proud of. Work that worked.
- Deep understanding of creative testing methodology and performance metrics. You're fluent in the numbers that tell you whether a concept is working, and you build the next hypothesis off them rather than off instinct.
- Ability to synthesize quantitative performance data and qualitative consumer insight into a strategy someone else can execute.
- Experience collaborating with media buyers, editors, and UGC creators throughout the creative production process.
- Excellent written and verbal communication skills, with the confidence to present strategic recommendations directly to clients.
- Strong, hands-on understanding of paid social platforms, especially Meta and TikTok. What formats scale, how creative interacts with the algorithm, what a fatigue curve looks like.
- Highly organized. You can manage multiple client accounts and competing priorities in a fast-paced environment without dropping threads.
- Comfort with autonomous remote work. You can run your accounts and manage your time without close oversight.
- Based in the U.S. and authorized to work in the U.S.
Bonus Points
- Experience using MotionApp, or similar creative analytics platforms.
- Experience on brands spending $1M+ per month in paid media.
- Experience building and managing a UGC creator roster.
- Direct response copywriting chops. You can write the hook yourself when you need to.
- Experience with DTC subscription or replenishment brands.
- Exposure to both static and motion production workflows, not just one.
What Success Looks Like
- Your strategies consistently contribute to measurable improvements in campaign performance.
- Your testing frameworks generate actionable insights that strengthen future creative.
- Your creative briefs are clear, strategic, and consistently lead to high-quality execution.
- Clients view you as a trusted strategic partner and value your recommendations.
- You proactively identify opportunities to improve creative performance, testing methodologies, and internal processes.
What We Offer
- Competitive compensation. Competitive base salary and performance bonus for the right candidate. We pay for the people we want.
- Fully remote. Work from anywhere in the U.S. We've been remote since day one and we do it well.
- Real ownership. You're not a cog in a 200-person agency. You'll have a meaningful voice in how we build, who we hire, and how we work.
- Best-in-class clients. We work with serious consumer brands at meaningful spend. Your creative runs on real budgets against real problems.
- A team that respects the craft. Everyone here is senior, sharp, and obsessed with the work.
How to Apply
Send a short note about why this role excites you, alongside your resume or LinkedIn and a portfolio, to hiring@thepixeltheory.com.
We'd love to see one or two specific examples of creative work you've strategized. What was the brand and the problem? What was your hypothesis? What did you brief? What happened to the numbers?
We read every application personally.
Pixel Theory is an equal opportunity employer. We welcome applicants from all backgrounds.
