Marketing & Growth Manager – Sustainable Products (France / Remote)

📌 About the roleTo accelerate our growth in France, we’re looking for a Marketing & Growth Manager who will own our acquisition, activation and retention strategy for sustainable products 🇫🇷

You’ll be in charge of designing and executing data-driven marketing campaigns, strengthening our brand in France, and turning interest into long-term, engaged customers. You’ll work closely with product, sales and leadership to make sure our growth is both fast and sustainable.

💼 What you’ll do

• Define and execute the growth & marketing strategy for the French market
• Plan and run multi-channel campaigns (paid ads, SEO, email, social media, content, partnerships, influencers)
• Manage and optimise the full funnel (awareness → acquisition → activation → retention) using data and experimentation
• Build and refine our positioning and messaging around sustainability and product benefits for French audiences
• Collaborate with product and sales to generate qualified leads and support the sales pipeline
• Set up and track KPIs & dashboards (CAC, LTV, conversion rates, churn, etc.) and use insights to iterate
• Launch A/B tests and growth experiments to find new scalable growth levers
• Coordinate content creation (landing pages, newsletters, case studies, blog, social media) adapted to the French market
• Manage the marketing budget and allocate spend efficiently across channels
• Represent the brand in events, webinars and partnerships with mission-driven companies

🌍 Your impactYou’ll help thousands of people in France discover and choose more sustainable, transparent products, and you’ll play a key role in making responsible consumption the norm, not the exception.

🔎 Who you are

• You’re fluent in French (written & spoken) and comfortable working in English
• 3–5+ years of experience in marketing / growth / digital acquisition, ideally in startup or scale-up environments
• Strong hands-on experience with performance marketing (Meta / Google Ads), CRM, email marketing and/or marketing automation tools
• You’re data-driven: you know how to build and read dashboards, define KPIs and make decisions based on numbers
• You’re creative and know how to craft impactful campaigns and stories that resonate with French consumers
• You care about sustainability, circular economy and eco-friendly products and want your work to have a positive impact
• You have a real startup mindset: autonomous, proactive, test-and-learn, comfortable with fast changes
• Experience in e-commerce, marketplaces or B2C brands is a plus

📍 LocationRemote, anywhere in France (with flexibility for occasional meetups/onsites).💰 CompensationCompetitive package based on experience + performance-based bonus.❗ ImportantWe’re currently building our talent pipeline ahead of our launch in France.

• Shortlisted candidates will be contacted first as soon as we officially open the role.