Marketing Manager

Marketing Manager / Marketing Director / Head of Marketing - REMOTE (East Coast)

An innovative clean energy company, backed by a recent strategic acquisition and led by an experienced CEO, is seeking a marketing expert to drive market awareness, product positioning, and early-stage go-to-market strategy in the fast-growing geothermal and HVAC sector.

The organization’s patented system design delivers the same performance as traditional geothermal systems while requiring only ~10% of the land area, opening doors to commercial and industrial projects previously deemed unfeasible. With recently commissioned high-performing wells and a new facility for R&D, testing, and training, the company is poised for significant growth.

Key Responsibilities

• Lead US-focused marketing strategy for geothermal and HVAC products (no global scope)
• Develop go-to-market narratives for early-stage product launches
• Conduct market size analysis and identify customer needs in target sectors
• Build and manage early sales pipelines, focusing on lead generation and awareness
• Define and prioritize marketing scope across multiple sectors
• Leverage existing relationships and industry events to position the brand
• Work closely with sales channels: reps, sales agents, distributors, architects, engineers, and C-suite stakeholders

Qualifications

• HVAC industry experience with knowledge of air source heat pumps, ground source heat pumps, and heating/cooling products
• Proven experience in go-to-market strategy and launching new products in early-stage environments
• Strong understanding of industry sales channels and commercial project stakeholders
• Comfortable operating without the support of a big-brand infrastructure
• Ability to balance strategic vision with hands-on execution

Success in This Role Looks Like

• Building a qualified pipeline with actionable market data
• Generating high-quality leads and increasing visibility at key industry conferences
• Creating a clear, compelling go-to-market narrative for innovative geothermal technology

Compensation & Details

• Salary: $140K–$170K base (flexible based on experience)
• Bonus: Based on individual and company milestones
• Fully remote role; travel required; EST or Central time zone preferred
• 401k
• Healthcare
• PTO

If you are qualified for the role and have the relevant experience, please apply.