A house of brands co-led by a physician and a PhD in nutrition. The OsteoCollective, Dr D Media, Dr. Ashley Wellness, and PHD Lifestyle 2.0. Remote. A hands-on, player-coach role with authority to build the team as results justify it.
About the Role
This seat owns growth across a house of brands co-led by two founders: an orthopedic surgeon turned bone health and longevity specialist, and a PhD in nutrition whose life's work is lasting behavior change. They are co-visionaries, partners in business and in life, and both voices carry through every brand. The messaging pairs clinical authority with warmth and intuition, masculine and feminine in equal measure. Healing sits at the core. So does lifestyle.
The portfolio: The OsteoCollective (TOC) is an online bone health community with education and coaching offers, and it is the brand with the most growth in front of it right now. Dr D Media, the podcast and media brand, feeds it. Dr. Ashley Wellness is expanding into new product lines built on an established audience. PHD Lifestyle 2.0, a lean weight-maintenance and GLP-1 off-ramp offer, rounds out the portfolio.
What This Role Requires
- You have a proven track record of owning revenue and growth targets in e-commerce and subscription-based businesses.
- You have mastered email, SMS, and lifecycle marketing in Klaviyo and GoHighLevel, and you can point to the revenue your segmentation, campaigns, and automated flows have driven.
- You command the CRM and data layer, including automations, attribution, and reporting that gives the founders a clear read on performance without having to ask.
- You have personally planned, launched, and run masterclasses, webinars, and paid challenges, and you can show the registrations, show rates, and conversion they produced.
- You know e-commerce on Shopify inside and out, from product launches and conversion rate optimization to AOV, bundles, subscriptions, and contribution margin.
- You can build, test, and optimize landing pages, registration pages, and checkout flows yourself, and you can judge the quality of work done by others.
- You have run paid media on Meta and YouTube directly, managing budget, testing creative, and reading attribution well enough to know what is truly working.
- You understand LTV and retention economics for both product customers and members, including loyalty and referral programs and LTV:CAC targets by offer.
- You can set social strategy across both founders' channels and the brand channels, tie organic growth to funnel performance, and translate each founder's voice into content, in his register and in hers.
- You have built partner, affiliate, and podcast-driven acquisition channels.
- You can take new products and offers to market alongside the founders.
- You have led direct reports, contractors, and agency partners, set clear scorecards, and held their work to measurable results.
- You make tough calls quickly and keep momentum high.
- You know how to market health and wellness products and programs within FTC and health-claim guidelines.
- You are comfortable working directly with physician and PhD founders.
- You are familiar with EOS (Rocks, scorecards, L10s) or a similar operating system.
- You have marketed across multiple brands under one strategy, and you use AI daily to speed up content, testing, and reporting.
What Success Looks Like
First 30 days: You have audited the Dr. Ashley Wellness email campaigns, Shopify store, Amazon presence, and online sales, and you have proposed the revenue targets, LTV:CAC benchmarks, and scorecard you will be held to. We do not expect you to commit to numbers before you have seen the inside. We do expect you to set them once you have.
Structure, Compensation & Logistics
- Reports to: the Integrator. The founders are active Visionaries and you will work closely with both, but leadership, management, and accountability for this seat sit with the Integrator.
- Location: Remote. We are headquartered in the Southeast and hire wherever the talent is.
- Compensation:$130,000 base salary plus a performance bonus of up to 21% of base, beginning after 3 months.