Marketing Manager

People Architects is partnering with a fast-growing, multi-brand consumer products company to recruit a Marketing Manager.

The Marketing Manager will support the growth of a portfolio of direct-to-consumer consumer brands as they evolve from direct-response marketing toward scalable, higher-value businesses. This role owns day-to-day marketing execution—including ecommerce, paid media, lifecycle marketing, social media, product launches, and merchandising—with a focus on improving the post-click customer experience to drive average order value (AOV), repeat purchases, and customer lifetime value (LTV).

Working closely with the Director of Marketing and cross-functional partners, this role prioritizes initiatives, brings campaigns to market, and turns performance data into growth opportunities. It's ideal for someone who thrives in a fast-paced, performance-driven environment where success is measured by business outcomes.

ResponsibilitiesBrand Strategy & Growth

• Support the Director of Marketing in developing and executing marketing strategies, promotional calendars, and growth initiatives across multiple consumer brands aligned with revenue goals
• Use performance insights to improve customer acquisition, conversion, retention, AOV, and LTV while supporting forecasting, business reviews, and strategic planning with Finance and Demand Planning

Website Experience & Conversion

• Lead website optimization initiatives to improve the customer journey and increase conversion rates in partnership with Creative and Ecommerce teams
• Identify and execute conversion rate optimization (CRO) opportunities throughout the customer journey, from landing page through checkout

eCommerce, Merchandising & Product Launches

• Own Shopify merchandising, site experience, and promotional execution, including bundles, subscriptions, upsells, cross-sells, pricing, and promotional offers
• Lead cross-functional product launches from planning through execution, including briefs, SKU setup, pricing, inventory coordination, creative assets, and lifecycle marketing
• Support retail and omnichannel product launches through launch planning and retailer marketing materials as needed

Customer Retention & Loyalty

• Develop and optimize loyalty programs, subscription experiences, and retention strategies that increase customer engagement
• Drive initiatives that improve repeat purchase rates and customer lifetime value across multiple brands

Integrated Marketing & Cross-Functional Execution

• Partner with Paid Media, Lifecycle Marketing, Social Media, Creative, Ecommerce, Marketplace, and Operations teams to execute integrated marketing campaigns
• Manage cross-functional timelines, priorities, and communications while proactively resolving execution challenges

Performance Analytics & Optimization

• Develop weekly and monthly performance reporting using ecommerce and marketing analytics platforms to monitor KPIs, identify trends, and highlight opportunities
• Translate performance data and competitive insights into actionable recommendations while leveraging AI tools to improve efficiency, reporting, and decision-making

Minimum Qualifications

• 4+ years of experience in DTC ecommerce, performance marketing, or consumer brand marketing
• Experience supporting and executing integrated marketing strategies for one or more DTC consumer brands
• Strong understanding of Meta advertising, lifecycle marketing, ecommerce, conversion rate optimization (CRO), merchandising, customer retention, and performance marketing.
• Experience with Shopify and ecommerce merchandising
• Strong analytical skills with hands-on experience using ecommerce analytics, paid media platforms, email marketing platforms, and web analytics tools to identify growth opportunities and drive business decisions
• Performance marketing mindset with strong commercial acumen
• Excellent project management and cross-functional leadership skills
• Experience leveraging AI tools to improve marketing execution, reporting, content development, analysis, and productivity

Preferred Qualifications

• Subscription ecommerce experience
• Health & wellness or consumer packaged goods (CPG) experience
• Experience with ecommerce technology platforms such as Recharge, Loop, Postscript, or similar tools
• Experience supporting grocery, retail, Amazon Marketplace, or omnichannel marketing initiatives

*No external agencies/3rd parties.