Brand Manager

EXPRESSIONS OF INTEREST NOW OPEN- MIMI Haircare for Kids is seeking expressions of interest for the below role -ABOUT MIMI

MIMI Haircare for Kids is Australia’s leading children’s haircare brand, creating plant-based, salon-quality products designed specifically for kids. Following rapid growth across Australia, MIMI has expanded into the United States through CVS Pharmacy and is preparing for a major launch into Target.

We’re looking for a commercially minded Brand Manager to lead the execution of the MIMI brand across Australia and the US.

ABOUT THE ROLE

This is a full-time remote role reporting to the Founder & CEO. You’ll own the planning and execution of MIMI’s brand across Australia and the United States. You’ll lead the annual marketing calendar, new product launches, retail marketing, promotional strategy, packaging development and cross-functional marketing projects that drive commercial growth.

Working closely with the Growth, E-Commerce, Content, Sales and Operations teams, you’ll ensure every campaign, retailer activation and product launch is delivered on time, on budget and to the highest standard.

KEY RESPONSIBILITIESBRAND & MARKETING

·      Own the annual marketing calendar across Australia and the US

·      Lead cross-functional marketing projects from planning through to execution

·      Coordinate seasonal campaigns, product launches and promotional activity

·      Manage the marketing budget and monthly reporting

·      Ensure brand consistency across every consumer and retailer touchpoint

PRODUCT & INNOVATION

·      Lead new product launches from concept to market

·      Develop formula briefs and coordinate consumer testing

·      Manage packaging design, artwork and approvals

·      Develop pricing and promotional strategies

·      Coordinate product photography and video shoots

RETAIL MARKETING

·      Develop annual retailer marketing calendars and plans

·      Execute retail marketing campaigns and activations

·      Manage retailer catalogue submissions, POS and visual merchandising

·      Develop ATL and BTL retailer assets

·      Coordinate retail UGC and in-store marketing materials

CAMPAIGNS & EVENTS

·      Lead promotional campaigns including Birthday Sale, Back to School, Black Friday and Christmas

·      Plan community events, retailer launches and trade events across Australia and the US

·      Coordinate internal teams, agencies and suppliers to deliver projects on time and within budget

ABOUT YOU

You’ll be a commercially minded marketer who enjoys bringing brands to life and managing multiple projects in a fast-paced environment.

You’ll have:

·      5+ years’ experience in Brand Management or Product Marketing

·      Experience within FMCG, beauty, personal care or consumer goods

·      Strong project management and organisational skills

·      Experience managing product launches and packaging development

·      Retail marketing experience, including shopper marketing and promotional campaigns

·      Excellent communication and stakeholder management skills

WHY JOIN MIMI

·      Remote working opportunity

·      Attractive remuneration package

·      Join one of Australia’s fastest-growing consumer brands

·      Help build a global brand across Australia and the United States

·      Work directly with the Founder & CEO

·      Lead exciting product launches, retail activations and strategic marketing projects

·      Be part of a passionate, entrepreneurial team making a genuine difference for families

If you would like to be considered for this role, please click APPLY and send through your EOI.