Parimatch logo

Media Buyer

Parimatch
Department:Social Media Marketing
Type:REMOTE
Region:EU
Location:Limassol, Limassol, Cyprus
Experience:Mid-Senior level
Estimated Salary:€45,000 - €70,000
Skills:
DIGITAL MEDIA BUYINGMETAGOOGLE ADSTIKTOKPERFORMANCE MARKETINGANALYTICSGOOGLE ANALYTICSADS MANAGERCPCCPAROASAB TESTINGBUDGET MANAGEMENTCAMPAIGN OPTIMIZATION
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Job Description

Posted on: October 2, 2025

Bringing people back from boredom since 1994. Parimatch is an online entertainment company with 30+ years in the game. We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage. With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style. We are looking for a Media Buyer to join our team. Your main responsibilities will be:

  • Plan, launch, and optimize paid advertising campaigns across digital platforms;
  • Manage budgets and bidding strategies to ensure maximum ROI and campaign efficiency;
  • Conduct ongoing A/B testing of creatives, audiences, and placements;
  • Collaborate closely with creative and analytics teams to align ad content with performance goals;
  • Monitor key performance metrics and adjust campaigns based on data-driven insights;
  • Research platform trends, competitor strategies, and audience behavior to inform media plans;
  • Generate regular reports with actionable recommendations for scaling or improving campaigns.

Essential professional experience:

  • 3+ years of hands-on experience in digital media buying (Meta, Google Ads, TikTok, etc.);
  • Proven track record of managing and scaling performance marketing campaigns;
  • Strong analytical skills and experience working with data dashboards (e.g. Google Analytics, Ads Manager);
  • Solid understanding of CPC, CPA, ROAS, and other key ad metrics;
  • Ability to thrive in a fast-paced, results-driven environment;
  • Experience in the iGaming, eCommerce, or entertainment industry is a plus;
  • Fluency in Ukrainian or Russian is required for this role.

We care about you:

  • Vacation: We care about your well-being and offer flexible vacation options tailored to your location.
  • Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork.
  • Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.
  • Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.
  • Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within Parimatch families.
  • Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.
  • Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.

Originally posted on LinkedIn

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