Schools Marketing Manager

Department: Marketing Employment Type: Permanent - Full Time Location: Remote, UK Description As a senior member of the marketing team, you will define how we tell the story for schools. You own the strategy and delivery of vertical‑first campaigns that drive awareness, engagement and pipeline across Schools This role is suited to an experienced B2B marketer who has led complex, multi-channel campaigns and has demonstrable experience in schools marketing. If you love getting to the heart of customer pain points, translating product proof points into compelling narratives and delivering campaigns that school decision makers instantly understand and act on, we want to hear from you. Own the end‑to‑end marketing programme for primary and secondary schools. You’ll be expected to bring your existing sector insight into campaign strategies that drive measurable ToFU, MoFU and BoFU outcomes and accelerate pipeline into closed won. This is a hands‑on, cross‑functional role responsible for planning, executing and optimising vertical campaigns while working closely with Shared Services, Product Marketing and Sales. You’ll use your strong understanding of the right channels to reach school decision-makers, key School Business Manager networks we need to tap into and build relationships and influence with influencers to ensure success of our campaigns. Key Responsibilities Vertical strategy & messaging

• Develop and own a six‑month vertical marketing plan aligned to the Head of Vertical Marketing’s roadmap and company objectives.
• Develop sector‑specific marketing messaging and strategies tailored to key audiences in primary and secondary schools
• Build targeted campaigns that reflect industry trends and customer pain points and prioritise use cases that deliver commercial outcomes.
• Maintain competitor insight, sector trends and partner/association relationships to inform campaign focus and content priorities.

Campaign development & execution

• Own creative briefs, channel plans, media alignment and campaign calendars for the vertical.
• Commission and manage production of content (blogs, case studies, webinars, events, ABM assets) through Shared Services and external partners.
• Support partner marketing and customer advocacy efforts within schools; develop case studies and coordinate testimonials, reference programmes and advocacy‑led activations.
• Align campaign themes to the six‑month sales plan and capture sales feedback for optimisation.

Product collaboration (close working relationship)

• Work closely with the Product Marketing team to embed definitive product positioning, feature proof points and other product assets into messaging that resonates with school decision makers.

Performance measurement & optimisation

• Agree vertical KPIs and reporting framework with the Head of Marketing, and partner with the Data Operations Manager to define, track, and report on metrics including reach/brand lift, MoFU engagement, pipeline influence, and conversion uplift.
• Run testing and iterative optimisation across creative, messaging and channels; produce clear campaign performance reports and recommended actions.
• Capture and surface campaign‑driven product feedback and feature requests to Product Marketing

Skills, Knowledge and Expertise

• A strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing.
• Demonstrable experience in marketing to schools.
• Proven experience owning end‑to‑end campaign programmes and ABM activity and comfortable operating with a high degree of autonomy
• Strong stakeholder management skills with experience working with product, sales and shared service teams.
• Data‑driven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
• Excellent written, verbal and visual storytelling; strong brief‑writing and creative commissioning skills.