Digital Marketing Manager (9-12 months FTC)

Department: Marketing Employment Type: Temporary Location: Remote, UK Description We’re looking for a highly capable and hands-on Digital Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio. This is a fixed-term maternity cover role, reporting into the Senior Digital Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys. We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications. The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard. Key Responsibilities Email content, design & campaign execution

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
• Design professional, on-brand email layouts and content optimised for engagement and conversion.
• Write and refine compelling email copy aligned to brand tone and messaging.
• Ensure all communications are accurate, proof-read, and delivered to a high standard.

Marketing automation & sales sequencing

• Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
• Implement best practice across segmentation, personalisation, and journey logic.

Email communications coordination

• Support the planning and execution of the email communications calendar.
• Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.

Performance & reporting

• Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
• Use insights to continuously improve campaign effectiveness and engagement.

Skills, Knowledge and Expertise Skills & Attributes

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
• Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
• Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
• Experience building email campaigns, automation workflows, and CRM-integrated forms.
• Strong design sensibility with the ability to create visually polished email communications.
• Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
• Confident copywriting skills for email and short-form marketing content.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret performance data and optimise campaigns.
• Detail-oriented with a strong focus on quality and accuracy.
• Collaborative and proactive, with the ability to work effectively within a cross-functional team.

KPIs

• Timely and accurate delivery of email campaigns and communications.
• Improvement in email engagement metrics (open rates, CTR, conversions).
• Performance of automated journeys and sales sequences.
• Contribution to lead generation and lead-to-MQL conversion.
• Quality and consistency of CRM data capture via forms.
• Continuous improvement of campaign performance through optimisation.

WHY JOIN US

• Join Europe’s leading education technology group in a remote role, with regular meet-ups in London, and play a key role in shaping how we communicate with millions of users across a multi-brand portfolio.
• Make a significant impact on our CRM and email communications strategy, with the opportunity to define how campaigns, automation, and customer journeys are built, delivered, and optimised.
• Work in a role that gives you real influence over email marketing standards, automation design, and customer communication quality.
• Collaborate with experienced, cross-functional teams across data, product, and marketing to deliver well-orchestrated, high-impact communications.
• Be part of a team that values quality, pace, and continuous improvement, where strong judgement, clear prioritisation, and consistently high standards are essential to success.