This role provides dedicated growth and distribution leadership for Optum Financial Provider Products while partnering closely with Marketing, Product, Sales, Sales Operations, and provider-facing organizations across UHG and Optum.
The Director, Growth & Distribution will partner with Marketing on provider value proposition, positioning, messaging architecture, and lifecycle strategy while owning the development and activation of sales and marketing campaigns, internal distribution channels, referral opportunities, and strategic growth relationships across Provider Products.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities
Growth Strategy and Distribution Development
- Identify, prioritize, and develop new sources of provider growth across UnitedHealth Group, Optum, UnitedHealthcare, and external ecosystems
- Source and advance internal and external distribution opportunities, including referral relationships, strategic partnerships, channel opportunities, and enterprise collaborations
- Build relationships with provider-facing organizations, business leaders, and prospective distribution partners to expand market access and product adoption
- Develop repeatable frameworks for evaluating, activating, and scaling growth opportunities across the Provider Products portfolio
- Partner with Marketing on provider value proposition, positioning, messaging architecture, persona strategy, and lifecycle marketing, then translate approved strategies into executable campaign and channel plans
- Coordinate target audiences, campaign assets, approvals, sales motions, timelines, dependencies, and execution activities across Distribution, Marketing, Product, Sales Enablement, and Operations
- Establish campaign calendars, operating routines, governance, and execution plans that improve speed, consistency, and follow-through
- Develop and activate growth opportunities across Optum, UnitedHealthcare, and other UHG provider-facing organizations
- Build internal referral channels, stakeholder engagement strategies, communication plans, and operating models that support provider awareness, referrals, and cross-sell
- Identify partnership opportunities across UHG and Optum, align the appropriate stakeholders, and advance opportunities from initial concept through activation
- Capture and share channel feedback, provider insights, objections, and emerging opportunities with Product, Marketing, Sales Operations, Sales Enablement, and leadership
- Partner with Growth & Commercial Analytics and Experimentation to evaluate campaign, channel, and distribution performance
- Support Voice of Provider and Provider Advisory Board activities that inform growth strategy, channel priorities, and campaign execution
- Identify barriers to adoption and recommend actions that improve campaign effectiveness, internal handoffs, partner activation, and provider engagement
- Maintain growth learnings, opportunity pipelines, and repeatable playbooks that improve future campaign and distribution execution
Required Qualifications
- 5+ years of experience in growth strategy, distribution, business development, campaign management, marketing operations, sales campaign execution, or related roles
- Demonstrated ability to identify automation opportunities and leverage AI to improve productivity and quality
- Experience identifying and developing distribution, referral, channel, or strategic partnership opportunities
- Experience leading campaigns or growth initiatives across sales, marketing, product, compliance, legal, operations, and executive stakeholders
- Demonstrated business development, project leadership, communication, and stakeholder management skills
- Ability to translate growth strategy and approved messaging into practical campaign, channel, and distribution execution plans
- Must be able/willing to travel approximately 25% of the time as business needs dictate
- Healthcare, financial services, banking, lending, payments, fintech, or revenue cycle experience
- Experience developing internal enterprise channels, external distribution relationships, referral opportunities, strategic partnerships, or partner-supported campaigns
- Experience working with provider-facing teams, field sales organizations, business development teams, or distribution partners
- Experience navigating legal, compliance, brand, or EMR review processes
- Experience supporting campaign measurement, channel activation, partnership development, lifecycle campaigns, or GTM optimization
- All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
