McGraw Hill Higher Education is a leading provider of innovative educational solutions, leveraging cutting-edge technology to support learners at all stages of their academic journey. Our state-of-the-art digital tools and platforms deliver personalized, interactive experiences designed to enhance understanding and retention. As a company dedicated to shaping the future of education, McGraw Hill values innovation, collaboration, and excellence, creating an environment where employees can make a meaningful impact on students' lives worldwide.
About The Role
McGraw Hill Higher Education is seeking a Marketing Manager to join our Enterprise B2B Marketing team. Reporting to the Director of Enterprise B2B Marketing, this role is responsible for planning and executing targeted campaigns and field marketing programs to promote our enterprise solutions and services. The Marketing Manager will work closely with enterprise sales and product marketing teams to translate institutional needs and sales priorities into coordinated marketing activities that build awareness, generate qualified interest, and support opportunity development.
This position is ideal for a professional with marketing experience or a sales background who understands customer needs, builds strong partnerships, and demonstrates the ability to learn and apply effective marketing practices. The role requires collaboration across multiple teams and involves managing integrated campaigns, events, and outreach initiatives aimed at engaging institutional leaders and stakeholders.
Qualifications
- Bachelor's Degree required.
- Proficiency with Salesforce and Microsoft Office Suite.
- Ability to travel up to 30% as required.
- Relevant experience in marketing, sales, account management, or a related customer-facing role.
- Understanding of sales team dynamics, including relationship building, needs identification, and opportunity development.
- Experience executing campaigns or events, or demonstrated aptitude and willingness to learn audience targeting, campaign planning, nurture, and measurement.
- Strong analytical and critical thinking skills.
- Excellent writing and communication skills, with the ability to adapt messaging to diverse audiences.
- Strong project management skills with the ability to coordinate multiple initiatives across teams.
- A collaborative approach and the ability to work independently to move projects forward.
- Plan and execute integrated marketing campaigns aligned with Enterprise priorities, including new solution launches.
- Manage campaign audiences, timelines, deliverables, and follow-up in partnership with product marketing and sales teams.
- Develop targeted outreach programs that engage institutional stakeholders, generate qualified meetings, and support opportunity development.
- Build knowledge of decision-makers, institutional needs, buying processes, and use cases to inform campaign targeting and execution.
- Coordinate conferences, regional and VIP events, and account-specific engagements, including agenda development, attendee participation, and post-event follow-up.
- Collaborate with product marketing to apply approved messaging and tailor existing resources for specific audiences and sales outreach.
- Work closely with sales and marketing operations to ensure timely lead routing, follow-up, and nurture activities based on expressed interests and institutional needs.
- Track leads, customer engagement, qualified meetings, and campaign contributions to the sales pipeline; use insights to refine targeting, messaging, and execution strategies.
- Competitive annual salary range of $80,000 - $107,000, commensurate with experience and location.
- Potential eligibility for an annual bonus plan as part of the compensation package.
- Comprehensive medical and other benefits, subject to position and eligibility.
- Opportunity to work remotely with flexible arrangements.
- Engagement in a forward-thinking company committed to innovation and professional growth.
McGraw Hill is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We celebrate and support the differences that make each individual unique and do not discriminate based on gender, gender identity or expression, nationality, color, race, ethnicity, religion, sexual orientation, disability, appearance, or veteran status. We provide reasonable accommodations to qualified individuals with disabilities. McGraw Hill participates in E-Verify to confirm employment eligibility. For more information, please review the E-Verify Participation Poster and Right to Work Poster. Applicants can also view Federal and State Labor law posters as applicable.