Digital Marketing Specialist [79594]

Are you passionate about digital marketing and eager to make a significant impact? Our client is seeking a dynamic Digital Marketing Specialist to drive innovative marketing strategies and identify new growth opportunities. This remote role offers a unique chance to collaborate with a talented team, with bonus points for those based in the Long Island area.

This role is 6-12monthcontract + possible extension. Location is Albany, NY and the role fully remote. Hours**:** M-F: 8:30-5 pm EST. Onward Search provides benefits for 40 hour work week and weekly paychecks (W2) for duration of the contract.

_This position has no deadline for applications._Key Responsibilities

• Design and Execute Campaigns: Develop and implement digital marketing campaigns that enhance search results, conversions, and lead generation.
• Social Media and Website Management: Keep social media platforms and the website up-to-date, collaborating with various departments to ensure cohesive messaging.
• Email Marketing and Automation: Lead email marketing initiatives and automation programs using Marketo, working closely with Product Merchandise, Sales, and other stakeholders.
• Customer Journey Enhancement: Optimize content through A/B testing and multivariate testing to refine the customer journey.
• Advanced Marketo Tactics: Utilize advanced Marketo features like automated nurture streams, personalized landing pages, and smart audiences.
• Content Development: Create engaging and educational content to boost organic search traffic, e-commerce transactions, and lead generation.
• SEO Optimization: Collaborate with the in-house creative agency and Conductor to enhance landing pages and webpages for SEO.

Experience

• 1 - 5 years in a related field
• Business-To-Business (B2B) Marketing
• Canva
• Customer Relationship Management (CRM)
• Marketing Automation (Marketo)

Nice to have:

• Brand Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)

Join our client's team and be part of a forward-thinking environment where your creativity and expertise will thrive.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development
• *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.