Manager of Paid Media & Marketing Operations

Business Focus Statement

This individual will serve as a hands-on expert in turning first-party data into actionable insights to optimize and personalize digital marketing campaigns that drive better results and additional revenue.

Operational Accountabilities

The Manager of Paid Media & Marketing Operations leads the development, execution, and optimization of data-driven digital marketing campaigns. This includes strategic planning, budget management, and performance analysis across channels like Programmatic (DV360), Paid Social (Meta, LinkedIn), Search (Google Ads), and Marketing Automation Platforms (HubSpot, Marketo, PostUp, etc.).Key ResponsibilitiesLeadership & Management

The Manager of Paid Media & Marketing Operations leads a high-performing team of activation specialists, both onshore and offshore, across Marketing Operations, Email Development, Graphic Design, Paid Social/Programmatic Advertising, and Ad Operations. This role champions a culture of continuous improvement, driving strategic vision and meticulous execution.

• You'll be responsible for the full talent lifecycle, from hiring and onboarding to ongoing development through performance reviews, feedback, and skill-building.
• You'll lead weekly team meetings to review campaign performance, optimize strategies, and manage our activation production pipeline.
• A monthly focus on professional development ensures our team consistently enhances client satisfaction and value.
• We're looking for someone who fosters a collaborative and positive team environment and excels at cross-functional partnership with sales, product, implementation, and other client-facing teams to ensure coordinated client success.

Paid Media Strategy & Execution

• Develop, execute, and manage high-performing paid media campaigns across various platforms, ensuring alignment with client objectives and budget constraints.
• Leverage first-party data and customer segmentation from Marketing Automation Platforms to create highly targeted and personalized audience strategies for paid media campaigns.
• Analyze campaign performance data and provide actionable recommendations for optimization, including bid strategy, creative testing, and audience targeting.
• Partner with internal teams to ensure a cohesive marketing strategy that integrates paid media with organic, CRM, and automation efforts.

Operational Excellence & Process Automation

• Automate and optimize client activation workflows, ensuring seamless processes, accurate prioritization, and efficient resource allocation from request to post-campaign analysis.
• Champion continuous process improvement, identifying bottlenecks and implementing scalable solutions to enhance efficiency, quality, and service scalability.
• Oversee and continuously improve the channel audit process, translating results into actionable work plans and defining KPIs for activation performance.
• Ensure all campaign management documentation and standardized operating procedures (SOPs) are current, comprehensive, and rigorously followed.
• Manage and improve ClickUp templates (Lists, Tasks, Checklists), ensuring team training and diligent adherence.
• Define requirements for and manage the naming convention generator, collaborating with the Platform team and enforcing consistent team use.

Optimization & Performance Management

• Responsible for supporting the swift and effective resolution of budget overspend or program under-delivery make-goods.
• Ensure the delivery of final reports after campaign conclusion, including performance metrics, actionable insights, and strategic recommendations.

Education

• Bachelor's degree in Marketing, Data Analytics, Communications, or a related field.
• Relevant certifications in digital marketing platforms (e.g., DV360, Google Ads, Meta Blueprint), marketing automation platforms (HubSpot, Marketo), or analytics tools are a strong plus.

Required Experience

• A minimum of 5-7 years of direct, hands-on experience in paid media management, including expertise in programmatic advertising (DV360) and paid social (Meta, LinkedIn).
• Proven experience with marketing automation platforms (HubSpot, Marketo, etc.) and a strong understanding of how to leverage first-party data for campaign personalization.
• Demonstrated track record of client relationship development and service.
• Proven experience coordinating work cross-functionally within an organization.
• Prior experience working with Customer Data Platforms is a strong plus.
• Media industry experience a plus.

Required Skills

• Must be customer-focused. Helpful, organized, insightful, and solution-oriented.
• Strong relationship management, organizational and project management skills.
• Strong interpersonal and excellent written and verbal communication skills.
• Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches.
• Technical aptitude.
• High attention to detail.
• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).