Growth Marketing Lead (Remote; Flexible Hours)

We are a well-funded, mission-driven startup at the intersection of health-tech and e-commerce, focused on building innovative products for the neurodivergent kids community. Founded by a team with experience in global tech and brand-building, our team is developing a first-of-its-kind wearable sensory system designed for children who thrive with tactile engagement.

We are seeking a Growth Marketing Lead who lives and breathes social commerce to be the engine behind our customer acquisition. This isn’t a traditional "task manager" role. We are looking for a mid-level practitioner who has their hands in the dirt; someone who can jump into the TikTok Seller Center one hour and recruit high-performing affiliates the next.

We move quickly and operate with a lean team. You will be our "boots on the ground," bridging the gap between our high-level brand strategy and the daily execution of our social funnel. Whether you are managing specialty agencies or executing directly, you are the owner of our "social-first" growth loops, disciplined with testing hooks, scaling our affiliate program, and turning performance data into a winning marketing calendar.

Core Responsibilities

• Trend Intelligence: Monitor platform trends (TikTok, YouTube, Instagram) to identify formats, hooks, and narratives that can improve campaign performance.
• Proactive Affiliate Growth: You don't just wait for applications; you are the driver of our creator ecosystem. You will proactively identify relevant creators and lead negotiations for commission structures and partnerships.
• Creative Strategy & Iteration: You bridge the gap between performance data and creative output. You will provide specific, actionable feedback to agencies and creators.
• Agency Orchestration: Serve as the primary internal lead and liaison for all specialty agencies. You are responsible for ensuring clear communication, strict accountability, and platform compliance across the board.
• Strategic Execution & Brand Hygiene: Own and manage the marketing calendar to ensure a coherent brand voice and consistent visual alignment across every digital destination and touchpoint.
• Performance Accountability: Own the data and deliver transparent, frequent reporting on CAC, ROAS, and pipeline impact, identifying exactly which affiliates and campaigns are driving profitable growth.
• Operations & Detail: Maintain promotional calendars, SKU lists, and agency deliverables with attention to detail to ensure nothing falls through the cracks during fast-paced launches.

What Success Looks Like

• In 30 Days: Clean, reliable reporting dashboards established across all channels, providing a clear view of our unit economics.
• Creative Velocity: A measurable increase in the speed and effectiveness of creative iteration based on data-driven testing. Track performance and double down on what works.
• Channel Efficiency: A demonstrable improvement in ROAS and a reduction in CAC through more precise affiliate targeting and agency management.
• Operational Excellence: A high-functioning TikTok ecosystem with a robust pipeline of active creators.
• Accountability: High-quality, on-time output from all channels that aligns perfectly with our brand standards.

Qualifications

• Experience: 3–5 years of experience in eCommerce. Proven track record of managing growth for a DTC brand, ideally during a launch or high-growth phase.
• Social Commerce Fluency: Deep, hands-on experience with the TikTok ecosystem. You understand the mechanics of TikTok Shop, Creator Marketplace, and how to navigate the technical side of the Seller Center and affiliate payouts.
• The "Practitioner" Lens: You have "lived" in social media. You can identify a high-performing organic post and understand how to translate that style into a high-converting paid ad using market standard framework.
• Affiliate Mastery: Experience proactively recruiting, onboarding, and managing a network of creators. You are comfortable negotiating commission structures and "seeding" products to generate authentic content.
• Data-Driven Mindset: You are comfortable in the "math" of growth. You have experience using attribution and analytics tools (such as Triple Whale & Northbeam) to track CAC and ROAS at the granular level.
• Industry Knowledge: Experience in the children’s products, toys, or medical device sectors is a significant plus. You understand the empathy required to market to parents and the compliance needed for regulated categories.
• Tech-Forward Execution: You actively use AI tools to expedite your workflow, whether it’s for drafting creator briefs, analyzing transcriptions of top-performing ads, or streamlining project management.
• Communication: Strong ability to provide direct, constructive feedback to creative agencies and clearly present performance insights to leadership.

Preferred Qualifications

• Neurodivergent Context: A personal or professional connection to the ADHD, autism, or sensory-processing community.
• Startup Agility: Experience working in a "lean" environment where you are comfortable navigating ambiguity and building processes from scratch.
• Platform Breadth: Familiarity with Reddit and Meta (Instagram/Facebook) ad ecosystems in addition to TikTok.

What We Offer

• Remote Work
• Flexible Hours
• Competitive Compensation
• High-impact role in a fast-growing, well-funded company