Social Media Marketing Lead

_**If you are not in the US or Europe time zone, please do not apply. Also read the skills and role requirements carefully to make sure you qualify before you hit "apply". Thanks, Sally_About Nurture

Nurture is a mission-driven startup closing the Life Preparedness Gap for future generations.

We’re building a beautifully crafted, category-defining learning game that helps 4–7-year-olds develop future-ready social, emotional, cognitive, and practical life skills like teamwork, growth mindset, critical thinking, and financial literacy - through play.

The experience is powered by our proprietary Lifelong Learning Method, a mastery-based framework inspired by Montessori and growth mindset research. It’s designed to help kids develop the real-world superpowers they’ll need to thrive while giving parents simple, actionable tools to support that growth at home.

Read our TechCrunch launch story or visit nurture.is to learn more.

About the Role

We're looking for a Social Media Marketing Lead (contract/part time) to translate strategy into execution, run social as a high-impact growth channel, and turn Nurture’s mission into magnetic content that inspires parents to follow, share, and convert.

You’ll own execution end-to-end across Instagram (primary), LinkedIn, X, and Facebook creating standout assets, growing our audience, and driving results.

What you’ll doContent Ownership & Execution

• Own the content calendar across Instagram (primary), LinkedIn, X, and Facebook
• Collaborate with Growth, Product, Learning Editorial, and Design to surface stories and repurpose content
• Create and publish high-quality, on-brand content that aligns with strategic themes, audience needs, and broader marketing goals
• Maintain content documentation and ensure consistency across channels

Asset Production

• Design static and video assets using tools like Canva, CapCut and Figma
• Create and manage branded content templates
• Brief and manage freelancers or external creators when needed

Growth & Insights

• Track performance and share insights weekly
• Run experiments across formats and platforms, scaling what works
• Identify and source mission-aligned creators for potential partnerships

Collaboration

• Report directly to the CGO
• Work closely with a high-functioning, cross-functional growth team including Growth Lead, Product, UXR, Learning Editorial, and Design

What you bring

• 2+ years running social for a consumer product, brand, or creator, with proven audience growth
• A sharp instinct for what matters to forward-thinking parents of young kids - what excites them, keeps them up at night and inspires action
• Exceptional taste and storytelling instincts strong copy, aesthetic and creative judgment
• Hands-on ability to create polished static and video content in tools like Canva, CapCut, or Figma
• Curiosity to explore new tools, AI workflows, and social formats to increase impact.
• A fast, proactive execution style - comfortable operating solo within a high-bar, low-ego team

Contract details

· Contract Type: Fixed Term / Freelance

· Commitment: Approximately 24 hours per week

· Preferred Start Date: As soon as possible

**Time zone: You must be in the US/UK time zone

We’re proudly backed by top-tier investors, led by a repeat founder with a meaningful exit.