Marketing Manager — Cholesterol Product Line (1099, Remote)

Marketing Manager — Cholesterol Product Line (1099, Remote)About Natural Heart Doctor

Natural Heart Doctor (NHD) is a high-performance direct-to-consumer health brand

focused on helping people address root causes through education, supplements, and

testing. We operate with a testing-first, data-driven culture and move quickly.

We’re hiring a dedicated Marketing Manager to own and grow our Cholesterol

product line with direct responsibility for sales and margin outcomes.

The Outcome You Own

You are accountable for:

• $3,000,000 in annual sales
• 50% margin target
• Building and executing the plan to achieve both

Compensation + Work Setup

• 1099 contractor (30 + hours/week)
• Remote (any time zone)
• Base: $10,000/month
• Bonus: up to $40,000 based on performance
• Start date: March 16

Channels + Budget You’ll Lead

• Paid Media (primary)
• Social
• Agency management
• Email
• Affiliate interaction
• Organic
• Work in a high-volume paid environment supported by ~$30K/month ad spend capacity

Resources You’ll Have

• In-house designer / video editor / copywriter
• In-house analyst
• In-house email specialist
• Agency partners (as applicable)

Tools We Use

• Shopify, WordPress
• GA4, ActiveCampaign
• Everflow

What You’ll Do

• Own the cholesterol line growth plan: strategy, execution leadership, and performance management
• Lead paid media outcomes through strong briefs, rapid testing, and agency accountability
• Improve funnel conversion and unit economics (CVR, AOV, CAC/MER, LTV)
• Align messaging across ads → landing pages → email/SMS → post-purchase
• Produce clear weekly reporting and lead cross-functional execution with speed

Required Experience / Traits

• Demonstrated ability to scale a DTC product line with profit focus
• Strong performance marketing instincts + data fluency
• Ownership mentality, speed, and testing discipline
• Comfortable managing agencies and collaborating with internal specialists

To apply, include a cover letter in the same document as your resume that includes:

1. A short note on why you’re a fit

2. 2–3 examples of outcomes you’ve owned (numbers matter)

3. Your approach to scaling while protecting margin

4. Answers to the following questions:

• What’s the largest monthly revenue number you’ve owned end-to-end?
• What ad platforms have you personally led, and at what monthly spend?
• Share one example where you improved profit (margin/CAC/LTV) while scaling.