Digital Marketing Specialist

Are you the marketing guru who can decode customer journeys — and explain them to an AI without breaking a sweat?Preferred Background (High Priority)

Candidates who have worked with major marketing agencies or consulting groups, including:

Omnicom Group • IPG • Accenture Interactive • Publicis Sapient • VML • Dentsu • Havas • Acxiom • Wieden+Kennedy • BBDO also if you have worked in good marketing companies in US

If you’ve lived through campaign launches, A/B tests, brand wars, and dashboard deep dives, and you’re excited about shaping how AI understands marketing — this role is for you.

We’re looking for a Marketing Subject Matter Expert (SME) who can bridge the real world of marketing strategy with the fast-evolving world of AI systems. Your expertise will help train, evaluate, and elevate AI models that support marketers globally.

🔍 About the Role

As a Sector Evaluator – Marketing, you’ll translate real-world marketing workflows into AI training data, evaluate AI-generated outputs, and collaborate closely with product and engineering teams to refine next-generation marketing systems.

You’ll help build smarter:

• Campaign optimizers
• Personalization engines
• Predictive analytics tools
• AI-powered marketing assistants

This is not a traditional marketing role — it’s a hands-on AI evaluation role grounded in real marketing expertise.

🧠 What You’ll Work On

• Train and annotate AI models using real marketing knowledge, terminology, and logic
• Design challenging prompts to test LLM understanding across marketing scenarios
• Review, score, and critique AI-generated content for accuracy, reasoning, tone, and brand alignment
• Build evaluation rubrics and “golden responses” to benchmark AI quality
• Translate campaign lifecycles into structured workflows, taxonomies, and scenarios
• Evaluate campaign briefs, customer segments, KPIs, and performance narratives
• Partner with ML, product, and engineering teams to improve AI capabilities and marketing use cases

🧠 AI & LLM Capabilities (Must-Have)

• Hands-on experience with LLMs (e.g., GPT, Claude, Gemini or similar)
• Prompt engineering experience beyond basic usage (testing, iteration, edge cases)
• Experience creating rubrics, scoring frameworks, or golden responses
• Exposure to data annotation / labeling / QA workflows for AI systems
• Ability to clearly explain why an AI output succeeds or fails

What We’re Looking For

• Bachelor’s or Master’s in Marketing, Business, Communications, or related field
• 7–12 years of hands-on marketing experience across:
• Digital & social campaigns
• Performance marketing & A/B testing
• CRM & marketing automation (HubSpot, Marketo, SFMC)
• Analytics & measurement (Google Analytics, Looker, Power BI)
• Content strategy, segmentation, and journey mapping
• Strong documentation skills with the ability to convert real workflows into structured processes
• Experience collaborating with cross-functional technical teams

📩 Ready to Apply?

If you’re a marketing leader with a passion for AI and innovation, we’d love to work with you as an Independant consultant.

👉 Apply now and help redefine the marketing tools of tomorrow.

You can also connect directly by email at sajid.ahmed@truelancer.com with your resume, hourly rate, and we