Director of Performance Marketing

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

We’re looking for a Director of Performance Marketing. This role is about results: pipeline, revenue, efficiency, and smart experimentation. You’ll lead strategy and execution across paid channels, partner closely with Sales and Revenue Marketing, and build a high-performing team that knows how to test, learn, and scale fast. This is a hands-on leadership role for someone who loves data, knows how to operate at speed, and cares deeply about outcomes.

What you’ll do

• Own MNTN’s performance marketing strategy across paid channels (CTV, search, paid social, programmatic, emerging channels)
• Accountable for delivering against signup growth, customer media spend, CAC, and efficiency targets, with performance measured against defined business KPIs.
• Lead experimentation across channels, creative, audiences, and messaging—then scale what works
• Build, coach, and lead a high-performing performance marketing team
• Own budgets, forecasting, and performance reporting with a strong ROI mindset
• Lead full-funnel optimization to increase signups and conversion rates
• Partner closely with Sales, RevOps, and Lifecycle Marketing to align on goals and scale
• Bring new ideas, tools, and approaches to keep MNTN ahead of the curve

What success looks like

• Drives measurable growth in qualified website traffic and product signups, with clear accountability to volume and efficiency targets
• Improves conversion rates across the acquisition funnel through disciplined testing and optimization
• Builds and scales a high-velocity experimentation engine across paid channels to unlock incremental traffic and signup growth
• Owns and optimizes paid budgets with a sharp focus on cost per signup and traffic quality
• Partners cross-functionally to ensure traffic and signup growth translates into measurable business impact

What you’ll bring

• 8–12+ years of experience in performance and/or growth marketing, with at least 3+ years leading teams
• Proven track record of driving pipeline and revenue through paid channels (ecommerce experience strongly preferred)
• Deep understanding of how to drive action through paid media campaigns
• Strong analytical skills—you’re comfortable with the data and know how to turn insights into action
• Experience managing meaningful budgets and scaling efficient growth
• A collaborative operator who partners well across teams and challenges assumptions constructively
• Comfortable in a fast-moving environment where priorities shift, and expectations are high
• Experience in ad tech, martech, SaaS, or high-growth startups
• Deep experience with all paid media channels, including paid search, paid social (Instagram and Linkedin), connected TV, programmatic, podcasts, and more
• Experience building performance marketing from a growth-stage foundation

MNTN Perks

• 100% remote within the US
• Flexible vacation policy
• Annual vacation allowance for travel related expenses
• Three-day weekend every month of the year
• Competitive compensation
• 100% healthcare coverage
• 401k plan
• Flexible Spending Account (FSA) for dependent, medical, and dental care
• Access to coaching, therapy, and professional development

About MNTN

Our recruiters will always reach out using an email address ending with @mountain.com OR @mntn.com. If you’re contacted by someone without that address and they mention a Reference Code (which we never use), then that ain’t us folks. Tell those trolls to take a hike–you’re waiting to climb a MNTN.

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.

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