Mini Katana https://minikatana.com/ is one of the largest sword brands in the world. Our content reaches more than 23 million YouTube subscribers, and our Shopify store converts that audience into a successful DTC business.
We’re hiring an E-Commerce and Marketing Manager to own the revenue side of the brand—including merchandising, product launches, website execution, email, SMS, and retention.
If you’re a strong retention, CRM, or e-commerce manager who is ready to take broader ownership of an established DTC brand, this could be your opportunity to step into a senior leadership role.
What You’ll Own
- E-commerce revenue and the key levers that drive growth and profitability.
- Merchandising and offer strategy—including what we launch, when we launch it, pricing, promotions, and product bundles.
- The content-to-commerce calendar, ensuring product launches are coordinated with our video and content pipeline.
- Full ownership of Klaviyo and Postscript, including campaign strategy, flows, segmentation, list growth, and performance.
- Website merchandising and launch readiness across Shopify, including product pages, pricing, collections, templates, and promotions.
- Coordination between inventory availability, product photography, website updates, content, email, and SMS.
- A small offshore execution team supporting email, SMS, and store operations, allowing you to focus on strategy, decisions, and performance.
- Performance reporting and identifying opportunities to improve revenue, conversion, retention, and campaign results.
What We’re Looking For
- 3–5+ years of experience in DTC e-commerce, retention, CRM, or lifecycle marketing.
- Strong hands-on experience with Klaviyo. Experience with Postscript or another SMS platform is a strong advantage.
- Experience working within an established e-commerce brand, ideally one generating at least $5 million in annual revenue.
- Strong merchandising instincts and clear opinions about offers, pricing, bundles, promotions, and launch cadence.
- A track record of making decisions that generated measurable revenue.
- Strong writing and editing skills. Campaign messaging, promotional copy, and offer framing will pass through your hands.
- Experience managing multiple employees, contractors, or offshore team members.
- Comfortable being accountable for commercial results rather than activity alone.
- Strong organizational skills and the ability to coordinate several moving parts across launches, campaigns, and website operations.
- Comfortable working independently and communicating asynchronously in a remote environment.
What This Role Is—and Isn’t
This is a senior, hands-on management role with meaningful ownership over Mini Katana’s e-commerce and retention strategy.
We do not require you to have previously held a General Manager title. We are looking for someone who has developed deep expertise in e-commerce, retention, or CRM and is ready to take responsibility for a broader part of the business.
You will have a direct line to the Founder/CEO and the opportunity to grow with the company based on performance.
This is not primarily a paid-media role. Much of our traffic comes from organic content at a scale most brands would find difficult to replicate. Your responsibility is to convert, retain, and maximize the value of that audience.
Details
- Location: Remote, U.S.-based
- Employment: Full-time
- Reports to: Founder/CEO
- Some team members are based in Asia, so candidates should expect occasional morning or evening calls. Most collaboration will remain asynchronous.
How to Apply
Please complete our application form:
Apply for the E-Commerce and Marketing Manager role
https://forms.gle/d94Pi8y73P6sNHmd8
You will be asked to submit:
- Your résumé and LinkedIn profile.
- Details about your DTC e-commerce, Klaviyo, and SMS experience.
- A response of no more than five sentences describing one merchandising or retention decision you made that generated measurable revenue—including what you did, why, and the result.
- Your expected compensation, including the amount, currency, and whether it is monthly or annual.
- Your earliest available starting date.
Applications without the required revenue example will not be reviewed.
