Social Media Manager

Company Description

MICHE Beauty, pronounced MEE-SH, is a clean, curl-focused haircare brand redefining textured hair routines through science-backed, moisture-first formulations. Founded in 2016 by Michelle and Jonathan Ballard, MICHE is rooted in community, education, and ingredient transparency. We make products that are both high-performing and safe, designed for real people, real curls, and real results.

Role Description

We are looking for an energetic, passionate Social Media Manager to support community engagement and day-to-day community management. This person should be knowledgeable about curly hair and hair care in general and genuinely enjoy sharing that knowledge with the MICHE Beauty audience.

The Social Media Manager will respond to comments across all platforms with expertise, enthusiasm, and a sales-minded approach when appropriate. They will also schedule content across social media platforms in an intentional and aesthetically cohesive way that represents all hair types and showcases the full product range.

This person should be able to provide insights on content performance, FAQs, and new opportunities to keep our pages dynamic and engaging. They will stay informed on competing brands and trends within the curly hair community to help identify ways to continuously strengthen our social presence.

The Social Media Manager will collaborate closely with the content creator, stylist, and design teams—providing content ideas, shot lists, and direction to help curate and evolve the feed. They should understand how to tailor strategies for different platforms and audiences.

This role will also be responsible for reporting on performance metrics and analyzing results to inform future brand expansion and social media direction. The ideal candidate can assist with light video editing and simple content adjustments and is proficient in tools such as CapCut, Final Cut Pro, Canva, and similar platforms.

Qualifications 

• 2-3 years of experience working in social media marketing, preferably within the beauty industry.
• Proven experience managing social media accounts and engaging with online communities.
• Strong knowledge about all social media platforms including TikTok, Instagram, Youtube & Facebook
• Strong writing and editing skills, with a keen eye for detail.
• Strong communication & customer service skills
• Proficiency in social media management tools and analytics platforms.
• Creative mindset with the ability to generate fresh ideas for content.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Highly in-tune w/ trends & culture
• A social butterfly that loves daily human interaction
• Bachelor's degree in Marketing, Communications, or related field preferred
• Ability to work independently, manage multiple projects and meet deadlines in a fast paced environment.